Press release from Business Wire
Not Just for Grown-ups Anymore: KFC Announces Availability of Li'l Bucket Kids Meals
<p class='bwalignc'> <i><b>Kid-Sized Menu Item Means Good Taste, Good Deeds, and Good Fun</b></i> </p>
Thursday, March 28, 2013
Not Just for Grown-ups Anymore: KFC Announces Availability of Li'l Bucket Kids Meals07:31 EDT Thursday, March 28, 2013
LOUISVILLE, Ky. (Business Wire) -- This March, KFC introduces a meal that is sized just for their Li'ttlest fans, KFC's Li'l Bucket Kids MealsTM. Packaged in a kid-friendly version of KFC's iconic bucket, the Li'l Bucket Kids Meals come complete with a Kentucky Grilled Chicken® drumstick, green beans, a GoGo squeeZTM applesauce on the go and a Capri Sun Roarin' Water. (This meal has 210 calories, 4 grams of fat and 565 mg of sodium).
KFC introduces its new Li'l Bucket Kids Meals(TM) which come complete with a Kentucky Grilled Chicken(R) drumstick, green beans, a GoGo squeeZ(TM) applesauce on the go and a Capri Sun Roarin' Water.
“We've found that our fans are looking for meals that appeal to moms and kids in terms of options and taste,” said Jason Marker, Chief Marketing Officer for KFC U.S. “By pairing our freshly-prepared chicken choices with delicious, convenient fruit and KFC's famous sides, we've created a meal with balanced and kid-friendly options.”
Li'l Bucket Kids Meals can be customized with other chicken choices, homestyle sides and drink options for just $3.99 plus tax (pricing and participation may vary). Diners have a choice between a Kentucky Grilled Drumstick, four Original Recipe® Bites, an Extra CrispyTM Tender or a Chicken Little. See www.kfc.com for meal choices and full nutritional information.
Li'l Bucket Kids Meals: The Thinking Mom's Kids Meal
KFC believes meals are an important time for families to spend together. Through strategic partnerships with kid-friendly brands throughout 2013, KFC's iconic bucket will house activities designed specifically for KFC's Li'ttlest guests. KFC launches the kid-sized bucket with activities like word puzzles and riddles that promote interactive play among parents and children from GoGo squeeZ, the 100% fruit, all natural, no-spoon, no-mess way to enjoy fruit on-the-go.
"This is the ‘thinking mom's' kids meal - one that is equal parts balanced options and interactive fun for their kids," said Marker. "Through our partnership with GoGo squeeZ, kids will find a fun secret under each Li'l Bucket lid – an activity to enjoy with the whole family. We thought we'd give them some food for thought on the Bucket in addition to the tasty meal inside."
In addition to good taste, KFC offers buckets full of good deeds and good fun to celebrate the availability of Li'l Bucket Kids Meals this spring with the Li'l Playground Makeover Facebook Contest and the KFC Ultimate Playground Experience Contest:
Good Deeds for KFC's Families: KFC TLC for Neighborhood Playgrounds
To demonstrate KFC's commitment to the communities where we work and live, KFC launches the Li'l Playground Makeover Facebook Contest on March 28 and invites fans to enter for a chance to win a makeover for their local community playground. By submitting photos with a short story on www.facebook.com/kfc, families can tell KFC which playgrounds in their community are in need of a good deed and a Li'l TLC. In addition, entries will be accepted by submitting photos or videos through Twitter's Vine application or Instagram by using the hashtag #KFCPlaygrounds. From the entries, KFC will choose up to five neighborhoods to receive funds awarded to the playground operators to restore their play areas. Five lucky finalists will also receive funds to cater their first neighborhood block party of the season at the local playground complete with Li'l Bucket Kids Meals.
Good Fun for Three Lucky Winners: Win a Visit from the Mobile Playground
Through April 30 families can enter for a chance to win the KFC Ultimate Playground Experience Sweepstakes by scanning the QR Code on the Li'l Bucket or visiting www.kfc.com/lilbucket. The KFC Ultimate Playground Experience Sweepstakes is full of good fun with prizes like funds for catering from KFC and an appearance from the GoGo squeeZ Mobile Playground. There are activities for all ages like a rock climbing wall, interactive media zone, slide, craft table to make upcycled crafts from GoGo squeeZ pouches and much more. For official rules and details, visit www.kfc.com/lilbucket.
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Strips with home-style sides, Hot Wings™, and freshly made chicken sandwiches. There are more than 17,000 KFC outlets in more than 115 countries and territories around the world. Each week, more than 13 million people visit a KFC restaurant in the United States. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc_colonel).
About Materne's GoGo squeeZ
GoGo squeeZ all-natural squeezable applesauce is simple, yummy fun, and it delights like a game of tag or a run through a backyard sprinkler. We believe in real fun foods that are easy, smart and fit into peoples' busy lives. Originally founded in France where it is known as Pom'Potes, GoGo squeeZ launched in the U.S. in June 2008. Collectively, Materne has sold more than 2 billion pouches to families around the world. Materne North America is headquartered in New York City. GoGo squeeZ products come in a re-sealable pouch that feature a built-in straw, making it a no-spoon, no-mess way to enjoy fruit on the go. Our pouches are all-natural, gluten-free, dairy-free, nut-free and made with no artificial flavors or preservatives. GoGo squeeZ is sold at over 35,000 retailers nationwide including Walmart, Target, Costco, Kroger, Publix, Harris Teeter, Whole Foods Market, and a growing list of other major retailers. For more information, please visit: www.gogosqueez.com or find us on Facebook, Twitter and YouTube.
Rick Maynard, 502-874-8100
Melanie Buford, 212-805-8052