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Press release from Business Wire

Starbucks Celebrates Five-Year Anniversary of My Starbucks Idea

<p class='bwalignc'> <i>MyStarbucksIdea.com has welcomed more than 150,000 ideas from customers, leading to the implementation of 277 new innovations for Starbucks</i> </p>

Friday, March 29, 2013

Starbucks Celebrates Five-Year Anniversary of My Starbucks Idea

00:01 EDT Friday, March 29, 2013

SEATTLE (Business Wire) -- Today, consumers can walk into a Starbucks to order a “skinny” beverage, receive digital rewards for using their Starbucks Card and enjoy the free Wi-Fi. These innovations, and hundreds more, have enhanced the Starbucks experience because of customer ideas shared on MyStarbucksIdea.com.

This month, Starbucks celebrates a five-year milestone of innovation on MyStarbucksIdea.com, an online community for people to share, vote, discuss and put into action ideas on how to enhance the Starbucks experience. The site was founded to create an open dialogue and collaborative environment with consumers to share their thoughts and ideas and allow them to play a vital role in how they interact with Starbucks, both in and out of stores. Here are just a few ways consumers have enhanced the Starbucks experience through My Starbucks Idea:

  • Splash sticks have kept clothes cleaner for the past five years (Idea #1)
  • There are more than 3 million mobile payment transactions per week in Starbucks US stores – including quite a few happening in drive thru locations (Idea #202)
  • Consumers helped introduce new flavors, including skinny beverages, Mocha Coconut Frappuccino Blended Beverages™ (Idea #144), Hazelnut Macchiato (Idea #275) and Starbucks VIA® Pumpkin Spice Flavored Coffee (Idea #233)
  • More than 5.8 million cake pop treats enjoyed each year, thanks to customers sharing ideas for smaller sized treats in Starbucks stores (Idea #128)

“For five years, our passionate customers and partners have been sharing their ideas with us on My Starbucks Idea, and we have listened and acted upon many amazing innovations that we have received from this online community,” said Alex Wheeler, vice president of global digital marketing for Starbucks. “From digital rewards to new coffee flavors to the little extras, like splash sticks, that make your day easier, our customers have incredible ideas that we can bring to life in stores worldwide. We don't know what the next big idea from our customers may be, but we're thrilled to keeping listening, engaging and making adjustments to improve the Starbucks experience for fans everywhere.”

This is just a snapshot of the 150,000 consumer ideas submitted. Check out our infographic and visit www.mystarbucksidea.com to submit your own idea.

Starbucks
Linda Mills, +1-206-318-7100
press@starbucks.com

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