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Press release from Business Wire

Sebastian Professional Taps Fashion Designer Mara Hoffman for Exclusive Gift Set

<p class='bwalignc'> <i><b>-- ‘Mara Hoffman for Sebastian' Custom Scarf to be Sold with Sebastian Care Products Exclusively at Salons --</b></i> </p>

Monday, April 01, 2013

Sebastian Professional Taps Fashion Designer Mara Hoffman for Exclusive Gift Set

09:00 EDT Monday, April 01, 2013

WOODLAND HILLS, Calif. (Business Wire) -- Sebastian Professional joins forces with the fiercely creative fashion designer Mara Hoffman to create its next limited-edition designer gift set. For Sebastian's Brazilian-inspired spring promotion, Hoffman designed a printed scarf using the bold colors and graphic prints that have made her a favorite among celebrities and trendsetters across the world. The scarf will be accompanied by Sebastian Professional Volupt Shampoo and Conditioner and sold in a gift set exclusively available at Sebastian salons for $25 beginning April 2013.

Sebastian Professional tapped designer Mara Hoffman to create a custom scarf for its limited-edition ...

Sebastian Professional tapped designer Mara Hoffman to create a custom scarf for its limited-edition gift set which will also include Sebastian Professional Volupt Shampoo and Conditioner. (Photo: Business Wire)

The gift set complements Sebastian's new ‘Urban Explorers' hair fashion collection, which provides stylists and consumers with hairstyling techniques and inspiration through a global lens. Mara Hoffman's vibrant scarf design modeled after her spring 2013 collection celebrates the spirit of São Paolo, Brazil, one of the four cities that inspired the collection's looks.

Of the scarf Hoffman said, “This scarf is great for its versatility; it can be worn in multiple ways and is a fun way to incorporate a great print into any outfit.”

Sebastian Professional lead hair stylist Thomas Dunkin likes the scarf best for hair styling: “This print is bold, beautiful and inspiring. Combine this with braids for a cool urban look or leave hair down and very natural, and tie the scarf in a bow at the crown for a more '50s vibe.” Check the gift set for more expert step-by-step styling tricks from Thomas Dunkin.

Sebastian Professional and Mara Hoffman's fashion and beauty partnership began at Spring 2013 New York Fashion Week, where the hair team, led by Thomas Dunkin, created crimped, textured tresses for the models walking the runway. Whether worn as a headband or wrapped around the neck, the Mara Hoffman for Sebastian scarf gives style taste-makers the chance to add a touch of São Paolo flare to their everyday attire.

  • Sebastian Professional Volupt Shampoo & Conditioner:
    • Volupt Shampoo – contains cushioning-particles to provide a volume boost and soft touch
    • Volupt Conditioner – utilizes micro-lite technology to shield-in volume with lightweight softness
  • Mara Hoffman for Sebastian scarf – custom designed scarf boasting bold and vivid color and style

To find the nearest Sebastian salon visit www.sebastianprofessional.com. Also visit Sebastian on Facebook (www.facebook.com/SebastianPro) and Twitter (www.twitter.com/SebastianPro).

About P&G Salon Professional
P&G Salon Professional products help make beauty dreams real everyday for millions of stylists and consumers worldwide. P&G Salon Professional's brands are distributed in more than 180,000 salons across the globe, and include Sebastian Professional®, Koleston Perfect by Wella Professionals®, Color Touch by Wella Professionals®, Blondor by Wella Professionals®, Clairol Professional® and Nioxin®. Exceptional products, inspiring education and unique salon business-building programs make P&G Salon Professional, a division of P&G Beauty and Grooming, a world leader and expert in hair and beauty. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

DeVries Public Relations
Lindsey Trop, 212-891-0450
ltrop@devries-pr.com

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