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Press release from Business Wire

MLB® 2K13's Perfect Game Challenge Officially Underway

<p class='bwalignc'> <i>Latest evolution of 2K Sports' ultimate skill-based challenge offers 30 ways to win and $1 million in total prize money</i> </p>

Monday, April 01, 2013

MLB® 2K13's Perfect Game Challenge Officially Underway

08:00 EDT Monday, April 01, 2013

NEW YORK (Business Wire) -- 2K Sports today announced the start of MLB® 2K13 's Perfect Game Challenge. Starting today, April 1, 2013 at 9:00:01 a.m. PDT, players can start their journey towards baseball perfection in MLB 2K13 through the contest's close on April 30, 2013 at 11:59:59 PDT.

“I never thought a video game could change my life, but 2K Sports' Perfect Game Challenge did just that for me and my family,” said Wade McGilberry, the competition's first winner back in 2010. “It was an incredible journey from completing my perfect game to finding out I was the winner, and I'll never forget the amazing feeling when I was handed the prize money.”

This year's contest evolution features more ways to win than ever before, as players can compete to win up to 30 $25,000 prize pools, one per MLB team, with a combined prize of $750,000 being divided among the 30 pools. Competitors will need to monitor the Perfect Game Challenge leaderboards to ensure they maintain their ranking as new high scores are added. By using pitchers from different MLB teams, there is no limit on the number of $25,000 team prizes one player can win.

Once the competition window closes on April 30, the top four Overall Leaderboard finalists with top ranked and verified perfect games achieved on the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system will compete in a single-elimination tournament during MLB All-Star Week in New York for the $250,000 grand prize.

For the second year in a row, 2K Sports' proprietary algorithm will rank individual perfect games based on difficulty (such as the opposing team's offensive prowess and selected pitcher's skill) and degree of perfection (such as number of strikeouts and pitching efficiency). Access to the Perfect Game Challenge mode for eligible players is available on copies of MLB 2K13/NBA 2K13 Combo Pack in addition to stand-alone copies of MLB 2K13 .

MLB 2K13 and NBA 2K13/MLB 2K13 Combo Pack are rated E for everyone by the ESRB and are now available at leading retailers.

For more information on 2K Sports, visit www.2KSports.com. 2K Sports is a division of 2K, a wholly owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

©MLBPA- Official Licensee, Major League Baseball Players Association. Visit the Players Choice on the web at, www.MLBPLAYERS.com.

Rules and Regulations

GAME MUST BE PLAYED ON XBOX 360® OR PlayStation®3 system. OPEN TO LEGAL RESIDENTS OF THE 50 U.S. AND D.C. (EXCLUDING AZ, CT, MD, ND, & VT), 13 YEARS OF AGE AND OLDER. PERFECT GAME CHALLENGE BEGINS AT 9:00:01 AM PT ON 4/1/13 AND ENDS AT 11:59:59 PM PT ON 4/30/13. VOID WHERE PROHIBITED. SUBJECT TO THE OFFICIAL RULES, LOCATED AT WWW.2KSPORTS.COM/PERFECTGAME.

Sony Computer Entertainment America LLC takes no responsibility for this offer.

Sony Computer Entertainment America LLC is not a sponsor of this promotion.

This content was not sponsored by Microsoft.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K, which publishes its titles under the 2K Games, 2K Sports and 2K Play brands. Our products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.

Windows, Xbox, Xbox 360 and Xbox LIVE are either trademarks or registered trademarks of the Microsoft group of companies.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

All trademarks and copyrights contained herein are the property of their respective holders.

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment for console systems, handheld gaming systems and personal computers, including smartphones and tablets through its three divisions: 2K Games, 2K Sports, and 2K Play that are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today's most popular gaming genres, including first-person shooters, action, role-playing, real-time strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Irrational Games, 2K Marin, 2K Australia, 2K Czech, Cat Daddy Games, and 2K China. 2K has achieved many key industry milestones, including launching the 2007 Game of the Year - BioShock®; publishing the critically acclaimed Borderlands® franchise; continuing the award-winning Sid Meier's Civilization® series; delivering the #1 rated and #1 selling basketball franchise with NBA® 2K*; and breaking new ground in the family entertainment market with its multi-million unit selling hit Carnival Games. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com.

*According to 2008 - 2013 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through February 2013.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2012, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

2K Sports
Chris Snyder, 415-507-7637
chris.snyder@2ksports.com
or
Access Communications for 2K Sports
Steve Imm, 415-844-6286
steve@accesspr.com
or
Take-Two Interactive Software, Inc.
Alan Lewis (Corporate Press), 646-536-2983
alan.lewis@take2games.com

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