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Press release from PR Newswire

Lands' End Joins the National Park Foundation to Help Support the 2013 White House Easter Egg Roll

Monday, April 01, 2013

Lands' End Joins the National Park Foundation to Help Support the 2013 White House Easter Egg Roll

07:30 EDT Monday, April 01, 2013

? Lands' End provides in-kind donation of 1,000 Easter Totes ?

WASHINGTON, April 1, 2013 /PRNewswire/ -- Lands' End will contribute to the National Park Foundation, the official charity of America's national parks, to help support the 2013 White House Easter Egg Roll. 


The 2013 Easter Egg Roll, which takes place today on the South Lawn of the White House, is focused on promoting health and wellness with the theme, "Be Healthy, Be Active, Be You!"  The event will feature live music, sports courts, cooking stations, storytelling and, of course, Easter egg rolling.  The activities will encourage children to lead healthy, active lives in support of the First Lady's Let's Move! initiative.  In addition, official White House Easter Eggs, sold by NPF, are available at

Lands' End, the global family lifestyle brand based in Wisconsin, will help kids "hop to it" at this year's roll by providing 1,000 Easter Totes. The basket-shaped totes come in a variety of spring colors and are embroidered with the official logo of the event for 2013. A new twist on a Lands' End customer favorite, the Easter Tote is made of kid-friendly, durable canvas with plenty of room for goodies. The entire collection is available at

"We are truly flattered to be a part of such a historic and time-honored tradition that celebrates children and family wellness," said Edgar Huber, CEO and president of Lands' End. "We are proud to provide the limited-edition Lands' End Easter Tote as a memorable keepsake."   

ABOUT LANDS' END Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at, 1-800-800-5800, the Lands' End Shops at Sears and around the world.  Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).

ABOUT THE NATIONAL PARK FOUNDATION  The National Park Foundation, the official charity of America's national parks, raises private funds that directly aid, support and enrich America's nearly 400 national parks and their programs.  Chartered by Congress as the nonprofit partner of the National Park Service, the National Park Foundation plays a critical role in conservation and preservation efforts, establishing national parks as powerful learning environments, and giving all audiences an equal and abundant opportunity to experience, enjoy and support America's treasured places.

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SOURCE Lands' End

For further information: Michele Casper, 608-935-4633,, or Alanna Sobel, 202-684-6479,

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