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Press release from Business Wire

Keurig Named “Coffee Maker Brand of the Year” in 2013 Harris Poll EquiTrend Equity Study

Wednesday, April 03, 2013

Keurig Named “Coffee Maker Brand of the Year” in 2013 Harris Poll EquiTrend Equity Study

09:04 EDT Wednesday, April 03, 2013

READING, Mass. (Business Wire) -- Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, today announces its Keurig® single cup system has been recognized as the “Brand of the Year” in the coffee maker category in the 2013 Harris Poll EquiTrend® Equity Study. For the second consecutive year, the Keurig® system has received the highest ranking in the coffee maker category based on consumers' perceptions of familiarity, quality and purchase consideration, a selection of several qualifying elements evaluated.

The Keurig(R) Vue(R) V700 brewer, part of the Keurig(R) single cup system that has been recognized a ...

The Keurig(R) Vue(R) V700 brewer, part of the Keurig(R) single cup system that has been recognized as the "Brand of the Year" in the coffee maker category in the 2013 Harris Poll EquiTrend(R) Equity Study. (Photo: Business Wire)

The Keurig® single cup platform received the highest numerical Equity Score among coffee maker brands included in the 2013 Harris Poll EquiTrend® Study, which is an annual brand health assessment that surveys thousands of U.S. consumers online about their brand perceptions, measuring key touchstones, such as emotional connection, functional attributes, brand awareness, influence and familiarity, that are integral in effective and compelling brand development. Harris Interactive defines a brand as a set of persuasive promises about a product, service, or organization that differentiates it from others in a universally positive, contextually relevant and personally compelling way.

“It's an honor to be named coffee maker ‘Brand of the Year' for the second consecutive year,” says Michelle Stacy, president of GMCR's Keurig business unit. “What's clear from the study is that the Keurig® single cup brewing system has generated extraordinary appeal among consumers. We know from our own consumer satisfaction research, once a consumer experiences a Keurig® brewer, they become passionate about its simplicity, convenience and quality of brew.”

Celebrating 15 years of innovation in 2013, the Keurig® single cup system has revolutionized the way people brew their beverages both at home and at the office. The technology behind the Keurig® single cup brand has disrupted consumer behavior and made quality coffee and other specialty beverages a staple option. According to January 2013 NPD data, Keurig® was the top-ranked brand in the Coffee/Espresso Maker category based on dollar share for 29 consecutive months and had the top four brewers in the Coffee/Espresso Maker category based on dollar sales. In addition, the Keurig® Vue® single cup system has been named a 2013 Award Finalist by the internationally renowned Edison Awards™. The distinguished awards symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring creative minds to remain in the forefront of innovation, creativity and ingenuity in the global economy.

Additional Resources

  • GMCR: www.GMCR.com
  • Keurig ® Information: http://www.keurig.com
  • Harris Interactive: http://www.harrisinteractive.com

About Green Mountain Coffee Roasters, Inc.

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ:GMCR), is recognized for its award-winning coffees, innovative Keurig® Single Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and allocating a portion of its pre-tax profits to social and environmentally responsible initiatives. For more information, please visit www.GMCR.com; www.greenmountaincoffeeroasters.com or www.keurig.com.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

About 2013 Harris Poll Equitrend® Study

Keurig received the highest numerical Equity Score among coffee maker brands included in the 2013 Harris Poll EquiTrend® Study, which is based on opinions of 38,814 U.S. consumers ages 15 and over surveyed online between January 11 and February 8, 2013. Your opinion may differ. “Highest Ranked” was determined by a pure ranking of a sample of coffee maker brands.

GMCR-K

*Source: Harris Poll 2013 Harris Poll Equitrend® Study

**Source: NPD All Channels - Total Coffeemaker category includes all coffeemakers and espresso makers. NPD data does not include all retailers, and is estimated to represent 35-40% of the total market

Keurig Business Unit
Lynda McKinney, 781-205-7327
Director of Public Relations
lynda.mckinney@keurig.com

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