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Press release from Business Wire

University of Louisville Students Eat Free if KFC's Hometown School Wins It All

<p class='bwalignc'> <i><b>If No. 1 Seed Cardinals Win National Title, UofL Students Will Enjoy Free Original Recipe® Boneless</b></i> </p>

Friday, April 05, 2013

University of Louisville Students Eat Free if KFC's Hometown School Wins It All

17:15 EDT Friday, April 05, 2013

LOUISVILLE, Ky. (Business Wire) -- It's no secret who Kentucky Fried Chicken is pulling for in this year's national basketball tournament championship. With KFC headquarters located in Louisville, Ky., and the University of Louisville's basketball team calling the KFC Yum! Center its home court, the brand famous for its fried chicken will be rooting for the Cardinals.

In fact, if the Cardinals bring home the big trophy after Monday night's game, or if the UofL women's team pulls another big upset in the championship game on Tuesday, KFC will feed University of Louisville students for free at a restaurant near campus on Monday, April 15, during select hours. The students will be among the first in the country to enjoy a free piece of KFC's new Original Recipe® Boneless chicken, a side item, a biscuit and a drink. After all, the celebration's more fun if someone else picks up the tab.

“At KFC, we've been pulling hard for the Cards as they continue their march to the title,” said Jason Marker, Chief Marketing Officer for KFC Corporation. “And we think celebrating a championship with UofL students would be a great opportunity to celebrate the launch of our new Original Recipe Boneless at the same time. Everybody wins!”

Should either Louisville team win the championship, KFC will provide free Original Recipe Boneless meals to UofL students at a restaurant near campus on Monday, April 15. Complete details about the giveaway, including location and time, will be posted on www.kfc.com and www.facebook.com/kfc on Tuesday, April 9. See www.kfc.com/about/UofLterms.asp for additional information.

KFC is introducing Original Recipe Boneless on April 14 – boneless, skinless pieces of both white and dark meat chicken, hand breaded using the Original Recipe® made famous by Colonel Harland Sanders. It's KFC for the way consumers live – and eat chicken – today.

No purchase necessary. Offer valid at a specific restaurant location in Louisville, KY on April 15, 2013 during select hours, location and hours to be announced on kfc.com on or about April 9, 2013. Limit one free piece of KFC's new Original Recipe® Boneless chicken, one individual side item, a biscuit and a medium drink per person at the specific restaurant location while supplies last. White or dark meat is at manager's choice. See Terms and Conditions at www.kfc.com/about/UofLterms.asp.

About KFC

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken®, Extra Crispy™ Strips and Original Recipe® Boneless, with home-style sides, Hot Wings™, and freshly made chicken sandwiches. There are more than 17,000 KFC outlets in more than 115 countries and territories around the world. Each week, more than 13 million people visit a KFC restaurant in the United States. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc_colonel).

KFC
Rick Maynard, 502-874-8100
Rick.Maynard@kfc.com
or
Melanie Buford, 212-805-8052
Melanie.Buford@emanatepr.com

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