Press release from Business Wire
Arrow's Brand Campaign Highlights Innovation's Role as Key Economic Driver
<p class='bwalignc'> <i><b>Global technology company launches thought leadership and brand campaign</b></i> </p>
Monday, April 08, 2013
Arrow's Brand Campaign Highlights Innovation's Role as Key Economic Driver09:34 EDT Monday, April 08, 2013
ENGLEWOOD, Colo. (Business Wire) -- Celebrating the impact that innovation has on improving daily life, Arrow Electronics Inc. (NYSE:ARW) today announced a multifaceted, multichannel awareness effort designed to promote the company's leading position in the electronics supply chain and distribution industry and its communities.
Launched with a series of television advertisements broadcast nationally on the CBS television network during the NCAA Division I men's basketball semifinals on April 6 and continuing with placements during tonight's championship game, the overall campaign will span national business media, industry vertical publications and social media. The campaign targets the full spectrum of company stakeholder audiences, including Arrow's customers, partners, employees, investors and communities. The advertising highlights the role innovation plays in driving global economic markets and growth.
“For more than 75 years, Arrow has helped guide innovation for thousands of companies across multiple industries around the world, and it's time to tell that story,” said Richard Kylberg, vice president of corporate communications and global marketing for Arrow. “This multifaceted campaign acknowledges the expertise, knowledge and innovative spirit of our employees, customers, suppliers and partners. The campaign aligns with Arrow's focus on expanding into global markets, attracting the best talent and driving technology to inspire the next generation of courageous innovators to look five years out and create smart solutions that explore the boundaries of what's possible and deliver what's practical.”
The campaign builds on Arrow's “Five Years Out” brand platform, the creative expression of Arrow's unique vantage point across the entire technology landscape and ability to see trends long before they appear on the market. The campaign showcases innovators who make the world a better place by featuring renowned innovators such as Thomas Edison, Leonardo DaVinci, Benjamin Franklin and the Wright Brothers using present-day technological innovations such as mobile devices, solid-state lighting and cloud computing, and speculating about technology innovations yet to appear on the market.
Through approximately 25 acquisitions over the past three years, Arrow has expanded its portfolio to provide comprehensive support for the complete lifecycle of electronic components and enterprise computing solutions. The company's product lifecycle services support the reverse logistics and end-of-life management arenas, among others.
The Innovators Club television advertisements were produced by Ogilvy & Mather Chicago. For more information on the Innovators Club and Arrow's Five Years Out brand platform, please visit www.arrow.com.
ABOUT ARROW ELECTRONICS
Arrow Electronics is a global provider of products, services and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Arrow serves as a supply channel partner for more than 100,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 470 locations in 55 countries.