Press release from PR Newswire
Doritos® Locos Tacos Tortilla Chips Hit The Chip Aisle
Monday, April 08, 2013
Doritos® Locos Tacos Tortilla Chips Hit The Chip Aisle07:00 EDT Monday, April 08, 2013
Doritos Locos Tacos Chips Deliver the Taste of DLT in a Chip Bag
PLANO, Texas, April 8, 2013 /PRNewswire/ -- With fan enthusiasm around the Taco Bell Doritos Locos Taco showing no signs of slowing, the Doritos brand today announced the next phase of its highly successful collaboration with the national restaurant chain - the introduction of Doritos Locos Tacos (DLT) Tortilla Chips. Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, will bring the powerful crunch and intense flavors of Taco Bell's DLT straight to the chip aisle for a limited time with two varieties ? one that is inspired by the Nacho Cheese DLT and one that brings to life the delicious flavors of the Cool Ranch DLT.
DLT Nacho Cheese and Crunchy Taco Flavored Chips ?
- Includes two chip varieties in one bag ? the signature crunch of Doritos Nacho Cheese flavored chips plus a chip reminiscent of the Taco Bell Crunchy Taco. When combined these flavors deliver a taste experience inspired by the Nacho Cheese DLT.
DLT Cool Ranch and Crunchy Taco Flavored Chips ?
- Also includes two chip varieties in a single bag ? this time, it's the bold flavor of Doritos Cool Ranch flavored chips plus a chip reminiscent of the Taco Bell Crunchy Taco. Enjoy them together for a flavor inspired by the Cool Ranch DLT.
"The enthusiasm our fans have had for both the Nacho Cheese and now Cool Ranch DLT has been unprecedented," said Ram Krishnan, vice president of marketing, Frito-Lay. "It is a simple, yet brilliant, concept that unites two fan favorites ? Doritos chips and the Taco Bell Crunchy Taco for a truly one-of-kind snacking experience. With the launch of DLT chips, we're taking the next bold step in our partnership with Taco Bell by bringing the DLT flavor straight to the chip aisle ? we can't wait to see how our fans respond."
DLT chips are now available nationwide for a limited time in three sizes: an 11-oz. bag for a suggested retail price of $4.29; a 3.4-oz. bag for a suggested retail price of $1.49; and a 2.1-oz. bag for a suggested retail price of $1.09.
Since launching in March 2012, Taco Bell has sold more than 375 million Nacho Cheese DLTs, making it the most successful product launch in Taco Bell's history. The Cool Ranch DLT joined the menu in March 2013, as the most highly anticipated and socially requested product launch in Taco Bell history.
Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. To learn more about the Doritos brand, visit its website at www.doritos.com or on Twitter at www.twitter.com/DoritosUSA or on Facebook at http://www.facebook.com/DoritosUSA.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses ? Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola ? make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
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About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet inspired Cantina Bell® Menu and lower calorie Fresco Menu. The company encourages customers to "Live Más," both through its food and in ways such as its Feed the Beat® music program and nonprofit organization, the Taco Bell Foundation for Teens?. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.
SOURCE Frito-Lay North America
For further information: Alexia Allina, Frito-Lay, (972) 334-5664, email@example.com