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Press release from Business Wire

Regions Insurance Launches Online Life Insurance Platform

Tuesday, April 09, 2013

Regions Insurance Launches Online Life Insurance Platform

09:00 EDT Tuesday, April 09, 2013

BIRMINGHAM, Ala. (Business Wire) -- To make it easier for consumers to understand, compare and purchase life insurance, Regions Insurance has launched an online life insurance platform, available on the Regions Insurance web site at regionsinsurance.com.

“As one of the largest bank-owned insurance brokers in the country, Regions Insurance seeks to make insurance solutions more accessible to individuals and families in the communities we serve,” said Curren Coco, president and CEO of Regions Insurance Group. “We are pleased to offer our customers a simple, fast and convenient way to educate themselves about life insurance, shop for, and purchase a policy on our secure web site.”

The new online life insurance platform includes articles, calculators and tools to help consumers learn more about life insurance and how to select a policy that meets their needs. Through an agreement with National Brokerage LLC, Regions Insurance customers can also purchase a life insurance policy directly through the Regions Insurance secure web site. Consumers simply answer a few underwriting questions, no medical examinations are required. If qualified, a rapid approval is issued and coverage can be obtained and paid for immediately.

“We are very excited to work with Regions Insurance to bring this innovative solution to their customers,” said Lance Barton, a principal with National Brokerage.

Regions Insurance offers a variety of personal insurance products, including homeowners, renters, automobile, recreational vehicles, motorcycles, watercraft, and a full range of specialty insurance products for personal insurance needs. With the addition of life insurance, consumers can now enjoy one-stop shopping for all of their personal insurance needs and can compare and purchase life insurance policies online at regionsinsurance.com or by calling Region Insurance at 888-786-8303 to speak with a licensed insurance specialist.

About National Brokerage

National Brokerage, LLC is a highly successful life, health and annuity brokerage business headquartered in Boise, ID and Tampa. FL, with offices across the United States. In addition to its well-known advanced planning brokerage division, it has a discrete technology group focused on orchestrating and automating insurance sales. Its technology platform currently supports over 5,000 insurance agents, 1,000+ websites and the insurance divisions of a number of financial institutions. Its innovative 1ClickCoverage.com platform provides financial institutions with a complete insurance platform. More details can be found at www.natbrokers.com.

About Regions Insurance

Regions Insurance, an affiliate of Regions Bank, is ranked among the top 25 U.S. insurance brokers and is the fifth largest insurance broker based in the Southeast. Regions Insurance offers comprehensive insurance solutions and risk management services for businesses and individuals through more than 500 insurance professionals located throughout the 16 states Regions serves. Additional information about Regions Insurance and its products and services may be found at www.regionsinsurance.com.

About Regions Financial Corporation

Regions Financial Corporation (NYSE:RF), with $121 billion in assets, is a member of the S&P 500 Index and is one of the nation's largest full-service providers of consumer and commercial banking, wealth management, mortgage, and insurance products and services. Regions serves customers in 16 states across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,700 banking offices and 2,000 ATMs. Additional information about Regions and its full line of products and services can be found at www.regions.com.

Regions Financial
Evelyn Mitchell, 205-264-4551

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