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Press release from PR Newswire

Valassis' Intelligent Media Delivery Drives Results with Right Media Mix

Tuesday, April 09, 2013

Valassis' Intelligent Media Delivery Drives Results with Right Media Mix

08:56 EDT Tuesday, April 09, 2013

Integration of Print and Digital Enables Marketers to Influence Purchase Behavior Across Channels

LIVONIA, Mich., April 9, 2013 /PRNewswire/ -- Valassis (NYSE: VCI), empowers marketers to achieve the right media mix to engage and activate consumers through intelligent media delivery. Valassis combines unrivaled online and offline data, actionable insights, precise targeting and a proven multi-media network, helping marketers identify, locate and connect consumers at every step along their path to purchase.

According to the 2012 CMO Global Marketing Readiness Study, 53 percent of marketers agree coordination between digital and traditional marketing teams is more challenging than five years ago ? silos and a lack of coordination are getting worse just as the need for collaboration is becoming greater. Additionally, marketers are challenged to maintain influence and engagement as the consumer moves through an increasingly complex variety of traditional and digital media along their path to purchase.

Consumers are increasingly in control of their media mix and how they access real-time information of products, promotions and places to make their purchases. No longer a linear path to purchase, marketers must now determine how to maintain their influence on the consumer and engage them throughout the purchasing cycle. Valassis is using behavior and media data to better define the consumers' journey and understand the most effective media mix to engage today's consumer.

Valassis provides informed, innovative media solutions reaching consumers wherever they plan, shop, buy and share. Valassis' intelligent media delivery optimizes results through:

  • Integrated targeting technology: More precise targeting incorporating behavioral, contextual, social, transactional and geo-commerce data;
  • Data and insights: With 40 years of industry experience, Valassis uniquely combines unrivaled online and offline data and insights, providing marketers with actionable data to obtain a greater understanding of consumer behaviors, past and present; and
  • Multi-media network: Activate multi-dimensional consumers with multi-media solutions across a network which includes mail, newspaper, in-store, digital offers, video, mobile and social.

Valassis has expanded its digital footprint through organic growth and acquisition.  Our skilled Silicon Valley-based engineering team, extensive targeting talent and acquisitions of digital display network,, and Circle Street, a digital technology, allows Valassis to distribute local, targeted, real-time deals and coupons via display, Facebook, Twitter and mobile. These investments elevated Valassis' digital portfolio and allows the company to deliver an unmatched array of digital media programs. Valassis also continues to expand its digital retail network and offers secure print and offer-to-card and promotion codes at

Here's what one advertiser using Valassis Digital as part of their media mix had to say:  "Valassis and have a great opportunity to shape the future due to their unique data, knowledge and targeting," said Alexander Goldman, Zenith GPE, Associate Director, Media.  " consistently delivered on Zenith's contextual reach goals."

"Valassis is committed to innovating and providing marketers with the right mix of media to engage and activate consumers," said Suzie Brown, Valassis Executive Vice President, Sales and Marketing. "Over the past decade, consumers have increasingly controlled their purchasing journey and are now the architects of their media mix. With over 40 years of experience targeting the consumer, Valassis empowers marketers to reach their consumers at every point along the path to purchase. Intelligent media delivery is a holistic way to approach marketing that will transform how advertisers think about and execute their campaigns."

Brown will lead a panel at the Path to Purchase Institute's 2013 Shopper Marketing Summit on "New Media Mix - the Impact for Marketers" on April 10, 2013 from 10:30 ? 11:30 a.m. CDT. Other panelists include Lisa Klauser, Integrated Marketing Services President, Consumer & Shopper Marketing; Larry Levin, Symphony IRI Group Executive Vice President and General Manager of Consumer Insights; and Tony Rogers, Walmart Senior Vice President of  Marketing.

For more information about intelligent media delivery, visit

About Valassis

Valassis (NYSE: VCI) is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share.  By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale.  Valassis subsidiaries include, a Valassis Digital Company, and NCH Marketing Services, Inc. Valassis consumer brands include RedPlum® and Its signature Have You Seen Me?® program delivers hope to missing children and their families. To learn more, visit

Cautionary Statements Regarding Forward-looking Statements

This document contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; possible consolidation in our client base, a significant decrease in the number of stores in our in-store retailer network or a shift in client preferences for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation and/or increased competition from new media formats including digital; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients' promotional needs, inventories and other factors, including, without limitation, high levels of coupon redemption rates; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; governmental regulation or litigation affecting aspects of our business, including laws and regulations related to the internet, internet-related technologies and activities, privacy and data security; potential security measure breaches or attacks; clients experiencing financial difficulties, or otherwise being unable to meet their obligations as they become due, could affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; a reduction in, or discontinuance of, dividend payments or stock repurchases; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings.  We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Valassis

For further information: Mary Broaddus, Director, Investor Relations and Corporate Communications, 734-591-7375,

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