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Press release from PR Newswire

Pandora is Now 200 Million Music Fans Strong

Tuesday, April 09, 2013

Pandora is Now 200 Million Music Fans Strong

08:30 EDT Tuesday, April 09, 2013

Entire nation tunes in to personalized radio with listeners represented in every U.S. zip code

OAKLAND, Calif., April 9, 2013 /PRNewswire/ -- Pandora (NYSE: P), the leading internet radio service, announced today that it has reached a milestone of 200 million registered users in the U.S. The popular personalized radio service had its first user register in the summer of 2005 and announced 100 million registered users in July of 2011, six years after the launch of the service. Pandora reached the 200 million registered user mark less than 2 years later.

(Logo: http://photos.prnewswire.com/prnh/20110615/SF20192LOGO)

Pandora Founder Tim Westergren said, "We started this company to help people discover and enjoy music they love, and to help artists reach and grow their audiences. Only in our wildest dreams did we imagine what it would become. It is now clear that radio is changing, and that's great news for music fans and for the tens of thousands of working artists who now have a home on the air."

In conjunction with the milestone announcement, the company released an infographic to visually highlight America's extraordinary embrace of personalized radio, with data points that include:

  • Pandora streams 200 million songs before 10 a.m. every day.
  • Listeners have personalized their stations with more than 25 billion thumbs.
  • Last month, Pandora played more than 100,000 unique artists and more than 1 million unique songs. The vast majority of that music got no other terrestrial radio airplay.
  • More than 140 million listeners have tuned in to Pandora on a mobile device.

For more information and to view the infographic, visit blog.pandora.com.

ABOUT PANDORAPandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song, or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com

SOURCE Pandora Media, Inc.

For further information: Mollie Starr, Pandora Corporate Communications, press@pandora.com, (510) 842-6996; Dominic Paschel, Pandora Investor Relations, investor@pandora.com, (510) 842-6960

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