Press release from Business Wire
America: Get Out Your Video Cameras, Macy's Wants Your Help with Its Next Commercial!
<p class='bwalignc'> <i>Macy's asks customers to submit videos of their favorite things about America for its newest national commercial spot</i> </p>
Monday, April 22, 2013
America: Get Out Your Video Cameras, Macy's Wants Your Help with Its Next Commercial!09:00 EDT Monday, April 22, 2013
NEW YORK (Business Wire) -- This summer, Macy's (NYSE:M) is inviting customers to celebrate the people, places and things they love about America by submitting brief videos for consideration for inclusion in the first national commercial, crowd-sourced and created in celebration of America by Americans. Beginning April 19, customers who visit MacysAmericanIcons.com will be able to submit content for “American Icons,” a new television commercial that will tell the story of what makes America great in the eyes – and through the lens – of people from coast-to-coast. In mid-May, Macy's will debut the final 30-second spot on national television as part of the launch for its “American Icons” program.