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Press release from PR Newswire

Lay's Brand Issues Last Call For Fans To Vote On Three Finalist Flavors In The Lay's "Do Us A Flavor" Contest; Contestants Vying For $1 Million Or More In Grand Prize Winnings

Monday, April 22, 2013

Lay's Brand Issues Last Call For Fans To Vote On Three Finalist Flavors In The Lay's "Do Us A Flavor" Contest; Contestants Vying For $1 Million Or More In Grand Prize Winnings

07:00 EDT Monday, April 22, 2013

Fans have less than two weeks left to save their favorite flavor - Lay's Cheesy Garlic Bread, Lay's Chicken & Waffles or Lay's Sriracha flavored potato chips; Deadline to vote is May 4

PLANO, Texas, April 22, 2013 /PRNewswire/ -- Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today reminded fans that May 4, 2013 is the last day to vote for their favorite finalist flavor in the Lay's "Do Us A Flavor" contest.  Since February 12, 2013, consumers have been putting the three finalist flavors ? Lay's Cheesy Garlic Bread, Lay's Chicken & Waffles and Lay's Sriracha flavored potato chips ? to a nationwide taste test. Chosen from nearly 3.8 million fan submissions gathered between July 20 and October 6, 2012, it is up to America to decide which of these three finalist flavors should be named the grand prize winner and remain on store shelves after the contest ends.

From now until May 4, fans can vote each day for their favorite flavor on the Lay's Facebook Page, via Twitter using the hashtag #SaveChickenWaffles, #SaveGarlicBread or #SaveSriracha, or via text message by texting "VOTE" to 24477 (CHIPS). All three finalist flavors are still available for purchase at retail locations nationwide. Later in May, the Lay's brand will announce America's favorite potato chip flavor with the contestant behind that flavor winning $1 million in grand prize money or one percent of his or her flavor's 2013 net sales (whichever is higher). The two runner-up finalists will each win $50,000 in prize money. For more details and official contest rules please visit www.facebook.com/lays. 

About the Finalists

To submit a flavor idea for the "Do Us A Flavor" contest, fans were asked to provide their flavor name, up to three possible ingredients and a description or inspiration for their flavor.  In alphabetical order, the contestants behind the three finalist flavors include:

  • Lay's Chicken & Waffles: Christina Abu-Judom, a volunteer coordinator at a Phoenix, Ariz. non-profit.  Her flavor inspiration: Her nephew ? who encouraged Christina to enter the contest - and who's favorite dish has always been chicken & waffles. He'll still never let her live down that one time when she stole a bite of waffle from his plate. 
  • Lay's Cheesy Garlic Bread:  Karen Weber-Mendham, a part-time children's librarian and mom of three in Land O'Lakes, Wis.  Her flavor inspiration: Going out for pizza is a treat for Karen and her family; while waiting for the pizza to come to the table, Karen always orders a bowl of cheesy garlic bread for the family to enjoy.  Cutting the bread into equal sized pieces so her children don't quibble, Karen can barely put down the bowl before it's completely snatched up. 
  • Lay's Sriracha: Tyler Raineri, a student at Illinois State University.  His flavor inspiration: Forgoing typical dips, Tyler prefers to coat his chips, and pretty much everything else, in Sriracha.  It was a taste he inherited from his grandmother whose homemade chips were always seasoned with a dab of this red-hot sauce. And it's a tradition he now shares with his housemates at school.

About Lay's

Lay's potato chips is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE:  PEP), which is headquartered in Purchase, NY.  Learn more about Lay's by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses ? Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola ? make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

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SOURCE Frito-Lay North America

For further information: Chris Kuechenmeister, Frito-Lay, 214-422-8901, Chris.Kuechenmeister@pepsico.com

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