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Press release from Business Wire

Green Mountain Coffee Roasters, Inc.'s Barista Prima Vanilla Latte Named 2013 New Product of the Year

<p class='bwalignc'> <i>Automatic Merchandiser Magazine Readers say, “Bravo!” to European-inspired Café Beverages for Keurig Vue brewing system in Readers' Choice Awards</i> </p>

Wednesday, April 24, 2013

Green Mountain Coffee Roasters, Inc.'s Barista Prima Vanilla Latte Named 2013 New Product of the Year

08:00 EDT Wednesday, April 24, 2013

WATERBURY, Vt. (Business Wire) -- Green Mountain Coffee Roasters, Inc. (GMCR), a leader in specialty coffee and coffee makers, today announced that its Barista Prima Coffeehouse® Vanilla Latte Café Beverage for the Keurig® Vue® brewing system has been named New Product of the Year in the hot beverage category of Automatic Merchandiser Magazine's 2013 Readers' Choice Awards. The awards recognize excellence among the vending and office coffee service (OCS) industry's people and products.

Barista Prima Vanilla Latte Cafe Beverage for the Keurig Vue brewing system has been named a New Pro ...

Barista Prima Vanilla Latte Cafe Beverage for the Keurig Vue brewing system has been named a New Product of the Year of Automatic Merchandiser Magazine's 2013 Readers' Choice Awards. (Photo: Business Wire)

“Thank you Automatic Merchandiser readers for recognizing Barista Prima Vanilla Latte Vue packs as a favorite premium beverage to have in the office,” said T.J. Whalen, VP of Marketing and Sales, GMCR's Specialty Coffee business unit. “The introduction of the Keurig® Vue® system and two-step beverages like Vanilla Latte into the workplace supports our goal to drive OCS customer growth by providing a portfolio of beverages, including premium beverages like Barista Prima Vanilla Latte, to fit every office coffee drinker's needs.”

Exclusive to the Keurig® Vue® system, Barista Prima Vanilla Latte, available for both office and home brewers, combines premium dark-roasted gourmet coffee with real milk, real cream, and a hint of vanilla to create a true latte lover's delight. The ingenuity of two-step Café Beverages combines a separate dairy frother with deep, dark roasted coffee packs to create a deliciously sophisticated beverage while maintaining the convenience of Keurig® single cup brewing.

Introduced into OCS with the debut of the Keurig® Vue® V1200 in September 2012, Barista Prima cappuccinos and lattes are the exclusive two-step beverage in the only premium single cup brewing system designed with customizable technology. Keurig® Vue® users have control over beverage strength, size, and temperature. To ensure a quality experience and a great beverage even for office users who may be unfamiliar with the features of the Keurig® Vue® brewer, the system incorporates interactive RFID (radio frequency identification) technology which enables the brewer to default to optimum settings for the chosen beverage based on the RFID tag on the Vue® pack.

Barista Prima Coffeehouse is an exclusive collection of the world's finest Arabica coffees roasted in the tradition of Europe's most celebrated coffee houses. Barista Prima's richer blends – some of the most deeply roasted, darkest coffees to come from Keurig® single cup brewing systems – are designed for the passionate coffee lover. Each cup reflects the consummate artistry and handcrafted care that the most skilled baristas could deliver, now available at the touch of a button. Barista Prima is available in K-Cup® and Vue® packs for Keurig® brewers and is part of the family of brands in GMCR's Specialty Coffee business unit.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives. For more information, please visit www.GMCR.com, www.greenmountaincoffee.com, or www.keurig.com.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

GMCR-S

Green Mountain Coffee Roasters, Inc.
Kristen Mercure, 802-882-2270
Specialty Coffee business unit
Kristen.Mercure@gmcr.com

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