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Press release from PR Newswire

Craftsman® And Harley-Davidson Team For Special Edition Tool Storage Products

Wednesday, April 24, 2013

Craftsman® And Harley-Davidson Team For Special Edition Tool Storage Products

08:00 EDT Wednesday, April 24, 2013

To Celebrate Harley-Davidson®110th Anniversary, Co-Branded Tool Storage Products Coming to Dealerships, Stores and Online with Exclusive Deals Available for Craftsman Club and SHOP YOUR WAY(SM) REWARDS Members

HOFFMAN ESTATES, Ill., April 24, 2013 /PRNewswire/ -- America's garages just got a lot cooler. Two American icons ? Craftsman and Harley-Davidson? have teamed to produce co-branded, special-edition tool storage products available now in Sears stores and online. As part of its collaboration, the Craftsman brand becomes the official hand and power tool sponsor of the Harley-Davidson 110th Anniversary Celebration.

(Photo: http://photos.prnewswire.com/prnh/20130424/CG00502-a)

(Photo: http://photos.prnewswire.com/prnh/20130424/CG00502-b)

"Working with Harley-Davidson is a natural association for the Craftsman brand," said Michael Castleman, president, Kenmore, Craftsman and DieHard and senior vice president, Sears Holdings.  "With similar roots steeped in the heart of the American garage, we share the passion for the ingenuity and freedom that drive our customers. Together, we are leveraging marketing, community and product assets to broaden the reach of our great brands, including outreach to both the Craftsman Club and Harley Owners Group."

Three special-edition Craftsman/Harley-Davidson co-branded tool storage units are available now, in advance of Father's Day, for purchase exclusively at Craftsman.com, Sears.com and at Sears stores nationwide, including Sears full-line stores, Sears Hometown Stores and Sears Hardware Stores. To further celebrate this initiative, Craftsman Club, part of the SHOP YOUR WAYSM Network, will offer special pricing to Members on each co-branded item sold through Craftsman.com and Sears beginning in May.  All units feature a black frame, official Harley-Davidson "vintage orange" drawer fronts and official Harley-Davidson decaling, including the Harley-Davidson bar and shield.  

  • Three-Drawer Portable Tool Storage Chest (Model #38081):  Easily transport this everyday chest from one site to another. Includes all-steel construction with full-extension drawers and heavy-duty drawbolt latches.  Retails for $79.99.
  • Nine-Drawer Heavy-Duty Combo (Model #37963/#37964):  A must-have for any enthusiast. Features a five-drawer top chest and four-drawer rolling cabinet. Both pieces feature the new smooth and precise Craftsman® DynaGlide? ball bearing drawer system that holds up to 75 lbs. per drawer. The rolling cabinet features the durable, Craftsman I-Frame construction and stylized 4.5 in. X 1.5 in. casters. Together, this combo will hold up to 650 lbs. Retails for $699.98.
  • 18-Drawer Heavy-Duty Combo (Model #38708/#38709): Can hold even the largest of tool collections.  This 40-inch unit features a seven-drawer top chest and 11-drawer rolling cabinet. Both pieces feature the new smooth and precise Craftsman® DynaGlide? ball bearing drawer system that holds up to 75 lbs. per drawer. The rolling cabinet features the durable, Craftsman I-Frame construction and stylized 5 in. x 2 in. casters. Together, this combo will hold up to 1,000 lbs. Retails for $1,399.98.

In mid-summer, the Craftsman brand and Harley-Davidson will launch other versions of these items to be available exclusively at Harley-Davidson dealers nationwide. The dealer-exclusive assortment of three, four and five-drawer products will feature an all-black design with official Harley-Davidson "Dark Custom" decaling and a load rating of 1,000 lbs.

 "Strategically, the Craftsman brand is a perfect fit for Harley-Davidson," said Mark-Hans Richer, Senior Vice President and Chief Marketing Officer of Harley-Davidson Motor Company. "When it comes to working on Harley-Davidson motorcycles, our riders crave only the best. That's why the Craftsman brand is now the official hand and power tool sponsor of the Harley-Davidson 110th Anniversary and beyond."

Craftsman tools will be part of special commemorative anniversary events throughout the summer and fall, including the Sturgis Motorcycle Rally and at festivities in Milwaukee on Labor Day weekend. For a full list of anniversary events, visit Harley-Davidson.com/110. 

To follow the Craftsman brand's activities, join the Craftsman Club, a part of the SHOP YOUR WAY Network, a community that links Members with exclusive content, deals and social shopping on an interactive website. Be sure to visit the COUPONS section on SHOP YOUR WAY to enjoy additional Members-only exclusive deals on the Craftsman and Harley-Davidson co-branded tool storage available at Craftsman.com, Sears.com and Sears stores nationwide. To earn reward Points to use toward future purchases, fans of Harley-Davidson and Harley-Davidson H.O.G. members are encouraged to sign up to become SHOP YOUR WAY REWARDS Members at CraftsmanClub.com or ShopYourWay.com. 

For 86 years, the Craftsman brand has developed innovative tools and products, earning a reputation for unsurpassed quality and durability, trusted for generations. The Craftsman brand offers a full range of hand and power tools that meet the needs of the DIY user to the demanding professional.  The brand also offers a selection of durable and trusted tool storage as well as lawn and garden products.

For more information on Craftsman products or the Craftsman and Harley-Davidson garage storage, please visit Craftsman.com.

About CraftsmanThe Craftsman brand is America's most trusted tool brand.  For more than 86 years, the Craftsman brand has developed innovative tools and products, earning a reputation for unsurpassed quality and durability, trusted for generations. The Craftsman brand offers a full range of hand and power tools that meet the needs of the DIY user to the demanding professional.  In addition, The Craftsman brand also offers lawn and garden products and tool storage. 

About Sears Holdings CorporationSears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with more than 2,500 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 14 million service and installation calls made annually, and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY STAR® " Partner of the Year - Sustained Excellence Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com.  Twitter: @searsholdings || Facebook: http://www.facebook.com/SHCCareers

About Harley-Davidson Motor CompanyHarley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.harley-davidson.com.

About the Harley-Davidson 110th Anniversary CelebrationThe Harley-Davidson 110th Anniversary is a year-long, global celebration connecting millions of Harley-Davidson fans united by a common bond and shared passion for freedom, self-expression and epic adventure. Included in the official 110th Anniversary calendar are 12 different 110th Anniversary experiences that Harley-Davidson will bring to existing motorcycle events in global markets through September 2013. The events span 11 countries on six continents and are capped by two main celebration events in Rome, Italy, in June 2013 and Milwaukee during Labor Day weekend.

Harley-Davidson fans are invited to learn more about the 110th Anniversary and join the celebration online where they can share videos, images and experiences on Facebook, Twitter with the hashtag #HD110, and at www.h-d.com/110. 

MEDIA CONTACTS:

Larry Costello

Liz Risoldi

Mike Morgan 

Sears Holdings/Craftsman

Zeno Group for Craftsman

Harley-Davidson

(847) 346-4514

(312) 396-9730

(414) 343-7123

larry.costello@searshc.com

liz.risoldi@zenogroup.com

mike.morgan@harley-davidson.com

SOURCE Craftsman

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