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Press release from CNW Group

W Network Launches Be The Boss Canada From the Production Team Behind Undercover Boss Canada

Wednesday, May 01, 2013

W Network Launches Be The Boss Canada From the Production Team Behind Undercover Boss Canada

11:00 EDT Wednesday, May 01, 2013

Photo_Asset_1

  • New series features Canadian employees in head-to-head challenges for a life-changing job opportunity  
  • Companies include Pizza Pizza, Anytime Fitness and Pita Pit
  • Series premieres on Thursday, June 6 at 9 p.m. ET/PT

TORONTO, May 1, 2013 /CNW/ - This June,from Corus Entertainment's W Network and the award-winning production team behind Undercover Boss Canada , comes a new competition series that offers a huge twist and life-changing opportunity for Canadian employees. Be The Boss Canada gives employees at leading national franchises a once-in-a-lifetime chance to take control of their future, rise through the ranks and become the boss, through exciting head-to-head challenges. Be The Boss Canada (6x60) premieres Thursday, June 6 at 9 p.m. ET/PT. Viewers can follow Be The Boss Canada on Twitter @BeTheBossCanada, hashtag #BeTheBossCanada.

"Louder and fiercely competitive, Be The Boss Canada, is a perfect extension of Undercover Boss Canada." said Vibika Bianchi, Vice President, Original Programming, Lifestyle, Reality, Factual Entertainment, Corus Entertainment. "This new series offers an emotional and intensely entertaining insider's view into a once in a lifetime career competition."

"Our series features top Canadian franchise brands. We have had the pleasure of working with Pizza Pizza in Undercover Boss Canada with Paul Goddard as an outstanding Undercover Boss. Now, Be The Boss Canada features the executive team of Pizza Pizza and two great employees who are ready to "go for it" in a huge way." said Thomas Howe, Executive Producer. 

The pressure is on each week as the series follows two outstanding employees from companies including Pizza Pizza, Anytime Fitness and Pita Pit as they try to balance diplomacy and competitiveness in a series of challenges to win a huge promotion - but unbeknownst to them, one may actually walk away with the keys to their very own franchise. The participants take part in week-long job interview for what each believes is a chance for a promotion, with enticing pay and perks. Meanwhile, the bosses are hiding a closely-guarded secret as the two employees battle to be the best and out-perform each other. The employee who doesn't win the promotion will be in for the surprise of their life when they are told that they have in fact won their very own franchise, instantly making the jump from employee to business owner. Will they rise to the occasion, or will they crack under the pressure?

To view the complete release, please visit
http://www.corusent.com/home/Corporate/PressReleases/tabid/1697/Default.aspx?Id=2492.

All times are ET/PT.  

For high-resolution images, please visit http://mediacentre.corusent.com.

Follow Corus PR on Twitter @CorusPR
Follow Be The Boss Canada on Twitter @BeTheBossCanada
Follow W Network on Twitter @W_Network, #BeTheBossCanada and Facebook facebook.com/wnetwork

                      

Image with caption: "W Network's Be The Boss Canada from the team behind Undercover Boss Canada. (CNW Group/Corus Entertainment Inc.)". Image available at: http://photos.newswire.ca/images/download/20130501_C2400_PHOTO_EN_26222.jpg

SOURCE: Corus Entertainment Inc.

For further information:

For more information, images or screeners, please contact:

Monique Camenzuli  
UNIT:PR Inc.  
416.506.1277  
monique@unitpr.com 

or 

Danielle Sefton 
Corus Entertainment  
416.479.6094
danielle.sefton@corusent.com

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