Press release from PR Newswire
IGT and Hopland Sho-Ka-Wa Casino Sign Agreement for sbX®
Wednesday, May 01, 2013
IGT and Hopland Sho-Ka-Wa Casino Sign Agreement for sbX®18:00 EDT Wednesday, May 01, 2013
IGT's system solution will allow the California casino to diversify their mix of games.
LAS VEGAS, May 1, 2013 /PRNewswire/ -- International Game Technology (NYSE: IGT), the global leader in driving technology innovations in the gaming industry, today announced that the Hopland Sho-Ka-Wa Casino have entered into an agreement for the use of IGT's sbX® system solution.
"The ability to evaluate the performance of games on our floor through the use of sbX Analytics tool allows us to offer the best and newest games to our players at a more rapid rate," said Doyle Smotherman, director of gaming operations, Hopland Sho-Ka-Wa Casino. "Delivering the freshest and exciting game themes to our floor gives us a competitive edge in a challenging marketplace."
Hopland Sho-Ka-Wa Casino will have access to IGT's expansive game theme library in addition to the analytics and floor management features.
"This is an excellent example of how sbX® is being used to differentiate a smaller property in a highly segmented market," said Eric Tom, executive vice president of global sales for IGT. "For Hopland Sho-Ka-Wa, the accumulation of data in real-time will enable them to expedite decisions so they can create an unparalleled gaming experience for their players."
The Hopland Sho-Ka-Wa plans to go live with sbX® this spring. For more information on IGT's complete line-up of systems solutions, please visit www.IGT.com/Systems.
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About IGTInternational Game Technology (NYSE: IGT) is a global leader in casino gaming entertainment and continues to transform the industry by translating casino player experiences to social, mobile and interactive environments for regulated markets around the world. IGT's acquisition of DoubleDown Interactive provides engaging casino style entertainment to more than 6 million players monthly. More information about IGT is available at IGT.com or connect with IGT at @IGTNews or facebook.com/IGT. Anyone can play at the DoubleDown Casino by visiting http://apps.facebook.com/doubledowncasino or doubledowncasino.com
For further information: Shanna Sabet, IGT Public Relations, 1-702-669-7537, Shanna.Sabet@IGT.com