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Press release from Marketwire

Yellow Pages Group Selected by Google as an AdWords Premier Partner for Small Businesses

Thursday, May 02, 2013

Yellow Pages Group Selected by Google as an AdWords Premier Partner for Small Businesses

08:21 EDT Thursday, May 02, 2013

MONTREAL, QUEBEC--(Marketwired - May 2, 2013) - Yellow Pages Group (YPG) announced today its selection by Google as a Canadian AdWords Premier SMB Partner. In 2007, YPG became the first authorized Canadian-based reseller of the Google AdWords advertising program and this certification solidifies YPG's reputation to driving value to its advertisers through marketing programs such as Google AdWords.

Partners in the Google AdWords™ Premier SMB Partner (PSP) Program must meet the highest standards of excellence for qualification, training and customer service. They must also bring to the table local search marketing knowledge and solid experience working with small businesses in these areas.

"As local businesses are often pressed for time and resources, this type of service continues to be transformative for them in attracting customers. Being a part of the PSP program demonstrates our commitment to continue delivering high-performance campaigns to Canadian businesses and boosting their visibility," said Nicolas Gaudreau, Chief Marketing Officer at Yellow Pages Group. "We're very pleased with our participation in this program which serves as recognition of our transformation into a leading digital marketing company and the results we provide our advertisers with our services, including AdWords campaigns."

"Our Google AdWords Premier SMB Partner program is about finding the right partners to drive value to small and medium-sized businesses such as select, highly qualified companies like Yellow Pages Group," said Ben Wood, head of Google's Americas channel sales.

For more on YPG's integrated marketing solutions for small and medium-sized businesses visit: yellowpages360solution.ca.

About Yellow Pages Group

Yellow Pages Group is a leading digital company in Canada. The Company serves over 300,000 local businesses through its nationwide sales force of media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Limited (TSX:Y) which owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™ and RedFlagDeals.com™. Yellow Media's network of online properties reaches over 9 million unique visitors monthly.

Connect with YPG: Blog / Facebook / Twitter / LinkedIn / Google+ / Pinterest / Web

About the Google AdWords Premier SMB Partner Program

The Google AdWords Premier SMB Partner Program (PSP) connects Google's trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns. Premier SMB Partners meet Google's highest standards and criteria for qualification, transparency, and customer service, which includes completing extensive Google product and account management training. This ensures they can provide small businesses with the most effective AdWords advertising solutions. For more information about the Google AdWords Premier SMB Partner program, visit: http://www.google.ca/intl/en/ads/premiersmbpartner/

FOR FURTHER INFORMATION PLEASE CONTACT:

Contact Information:
Fiona Story
Senior Manager, Public Relations
514-934-2672
fiona.story@ypg.com

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