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Press release from PR Newswire

Introducing Wildbloom Rouge - The Sensual Side Of Wildbloom

Friday, May 03, 2013

Introducing Wildbloom Rouge - The Sensual Side Of Wildbloom

08:07 EDT Friday, May 03, 2013

NEW YORK, May 3, 2013 /PRNewswire/ -- Banana Republic is proud to announce Wildbloom Rouge, a new extension to the Wildbloom fragrance family that exudes mystery, elegance and charm ? launching in Banana Republic stores worldwide this fall.

Following the successful launches of Wildbloom and Wildbloom Vert, Wildbloom Rouge embodies a youthful spirit with a sensual spark for the stylish woman.  She is a romantic dreamer, finding and creating beauty in all that she touches.  She emits confidence and desire with her contagious high-spirited personality.

Making her Banana Republic debut, world-renowned perfumer Marypierre Julien of renowned fragrance house, Givaudan, developed Wildbloom Rouge, drawing on her experiences with color, texture and sound to create a fragrance unique to the Wildbloom family. A floral, woody fragrance, Wildbloom Rouge is inspired by an enticing blend of sensual flowers and blooms; Julien's ability to harmoniously blend together notes adds a unique perspective to the fragrance.

Lush fruit sensations of sparkling bergamot and fresh clementine form the foundation of Wildbloom. Rich magnolia and jasmine outline the heart of the fragrance, while scents of raw textures of sandalwood are heightened with amber, creating a charming finishing touch.  Wildbloom Rouge blends the encompassing arrays of sophistication and allure with the mysteries of black and night.

FRAGRANCE FAMILYFloral Woody

TOP NOTESGreen Apple, Sparkling Bergamot, Fresh Clementine, Juicy Plum, Dewy Guava

MIDDLE NOTESMagnolia, Freesia Petals, Sheer Jasmine, Water Hydrangea

DRY DOWN Warm Amber, Cashmere Musk, Creamy Sandalwood

"The romance of a pink and orange painted sky while the sun sets on the ocean's horizon was the inspiration behind Wildbloom Rouge," says Banana Republic Creative Director & Executive Vice President, Simon Kneen. "This scent is for a sensual woman with a shimmering, chic personality."

Wildbloom Rouge is captured in a statuesque bottle that reflects the mysterious, sexy and charming qualities of the woman who wears this sensual fragrance. Richly romantic, the flower adornment is a deep shade of rouge casually constructed in velvet with a burgundy grosgrain ribbon.

Wildbloom Rouge (1.7 fl oz/50 mL) retails for $48 and will be available exclusively at Banana Republic stores worldwide this September.

ABOUT BANANA REPUBLICBanana Republic is a global apparel and accessories brand focused on delivering modern, covetable style for professional women and men. The brand offers elevated clothing, handbags, jewelry, and eyewear designs at accessible prices. Dedicated to helping customers achieve professionally and personally, Banana Republic offers versatile work wear that can be styled for any occasion ? from desk to dinner.  A division of San Francisco-based Gap Inc. (NYSE: GPS), Banana Republic can be found in over 650 company-operated and franchise retail locations: United States, United Kingdom, Canada, Japan, Italy, France, Asia, Eastern Europe, Latin America and the Middle East. Customers can also shop online or at (888) BR-STYLE. For more information, please visit gapinc.com.

SOURCE Banana Republic

For further information: Amanda Fuquay, LaForce + Stevens, 646.374.0827 / afuquay@LSagency.com

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