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Press release from PR Newswire

Pepsi® and Mountain Dew® Kick off an "Iconic Summer" with Prizes and Exclusive fan experiences

Monday, May 20, 2013

Pepsi® and Mountain Dew® Kick off an "Iconic Summer" with Prizes and Exclusive fan experiences

14:10 EDT Monday, May 20, 2013

More than half a million packages will carry codes to collect Icons for a chance to win from a pool of more than 250,000 great prizes, including a trip to the MTV Video Music Awards, VIP Dew Tour experiences and much more

PURCHASE, N.Y., May 20, 2013 /PRNewswire/ -- With summertime just around the corner, Pepsi® and Mountain Dew® are excited to announce "Iconic Summer," giving fans the chance to win a wide variety of incredible prizes and experiences. For decades, Pepsi and Mountain Dew have celebrated cultural icons, larger-than-life personalities and hosted some of the most memorable pop culture experiences ?but never before have they brought together so many iconic prizes and experience, in the same place, at the same time. Get ready for the biggest event of the summer: this is the Iconic Summer!

PHOTO LINK: Iconic Summer Logo http://multimedia.pepsico.com/public/asset_id/2529

Prizes include everything from Pepsi and Mountain Dew-themed merchandise to once-in-a-lifetime experiences that only Pepsi or Mountain Dew could provide:

  • Trip to MTV Video Music Awards in Brooklyn, NY
  • Trip to iHeart Radio Music Festival in Las Vegas, NV
  • Meet and greet with racing icon Jeff Gordon
  • Meet and greet with racing superstar Dale Earnhardt Jr
  • 2013 Winter Dew Tour Passes
  • Bassmaster All Star Fishing Experience with professional anglers including Gerald Swindle
  • Trip to the 2013 World Series
  • Trip to Super Bowl XVIII

The program also includes a "Hometown Sweeps" component that enables Pepsi and Mountain Dew fans to enter for the chance to win unique experiences right in their own backyard including access to their hometown college and professional sports franchises and other local attractions.

Participating in the Iconic Summer program is easy?simply collect codes and combine icons and you could win. Fans can stop by local retailers and pick up specially marked packages of Pepsi or Mountain Dew, then check under-the-cap for codes to redeem online for "Icon" game pieces. "Icon" game pieces can be combined to unlock different tiers of prizes, or banked for future prizes.

"We're thrilled to kick off the Iconic Summer, offering fans of Pepsi and Mountain Dew hundreds of thousands of opportunities to win prizes and experiences," said Simon Lowden, Chief Marketing Officer, Pepsi-Cola North America Beverages. "For decades, Pepsi and Mountain Dew have partnered with influential celebrities and hosted epic events, and we're taking this unique opportunity to bring it all together under one program to give fans a summer they will never forget."

Beginning today, fans can collect codes from  more than half a million specially marked Pepsi and Mountain Dew 20-ounce, 1-liter, 2-liter and multipack PET bottles and fountain cups and begin redeeming them online for Icons at www.iconicsummer.com  to score gear and experiences that only Pepsi and Mountain Dew can provide. Summer is meant to be epic and Iconic Summer promises to deliver!

About PepsiCoPepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses ? Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola ? make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

SOURCE PepsiCo

For further information: Elisa Baker, PepsiCo Communications, 914-253-2408, elisa.baker@pepsico.com, Esther-Mireya Tejeda, PepsiCo Communications, 914-253-3347, esther-mireya.tejeda@pepsico.com

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