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Press release from PR Newswire

Procter & Gamble's Patent Infringement Lawsuit Refuted By CAO Group

Tuesday, May 21, 2013

Procter & Gamble's Patent Infringement Lawsuit Refuted By CAO Group

09:53 EDT Tuesday, May 21, 2013

SALT LAKE CITY, May 21, 2013 /PRNewswire/ -- CAO Group, Inc. (CAO), a world leading, high-tech dental company, refutes lawsuit claims by Procter & Gamble (NYSE: PG) and affirms that the advanced technology applied to its treatment film products, including Sheer White®, Sheer DesenZ® and Sheer FluorX® for teeth whitening, desensitizing, and fluoride treatment, respectively, is its own intellectual property. CAO believes that its products do not infringe any of P&G asserted patents and that the lawsuit was filed without any merit.

CAO developed and innovated its own proprietary technology for its Sheer White, Sheer FluorX and Sheer DesenZ products. CAO is a company committed to intellectual property and as a result the company is comprised of more than 150 issued and pending patents.

"As a company focused on innovating our own technology and securing our own patents, we are respectful of intellectual property rights and we will defend our Sheer White, Sheer FluorX and Sheer DesenZ products," said Terry Jones, General Counsel of CAO.

Sheer White is the most advanced teeth whitening product available in the market. It adapts and adheres to teeth surfaces tightly. People can use it anytime and anywhere without any annoyances.  The proprietary gelatinous carbamide peroxide formulation can whiten a patient's teeth in five days.

Sheer FluorX and Sheer DesenZ are the only products in the market to deliver desensitizing and fluoride agents to teeth surface in film format. These products make the desensitizing and fluoride treatments easier, faster, and better.

CAO Group continues to be a leader in innovative solutions within the dental industry. In addition to its treatment film products, CAO offers many other dental products, including curing lights and lasers to deliver more predictable and highly esthetic outcomes.    

For more information about CAO Group and its products, visit

About CAO Group, Inc.

The CAO Group, Inc. (CAO), is a world leading, high technology company that develops dental, veterinary, forensic and solid-state lighting products and solutions. CAO is a leading innovator in dental materials and devices, with more than 150 issued and pending patents for its products, which focus on methods and results that are easier, faster and better. The CAO Group, which was founded in 2000 by Dr. Densen Cao, is headquartered in West Jordan (Salt Lake City), Utah. For more information, visit the CAO website at

SOURCE CAO Group, Inc.

For further information: Anne Williams, 801-481-9482,

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