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Press release from PR Newswire

John Hancock Introduces Industry-first Web-based LTC Sales System

Tuesday, May 21, 2013

John Hancock Introduces Industry-first Web-based LTC Sales System

12:01 EDT Tuesday, May 21, 2013

'LTC Captivate' Features On-Line Submission and Remote Selling Capabilities
System intended to generate sales opportunities and streamline sales process

BOSTON, May 21, 2013 /PRNewswire/ -- Today John Hancock launched LTC Captivate, its new web-based long-term care (LTC) insurance selling system designed to expand sales opportunities by improving the customer experience and enabling remote selling. LTC Captivate allows financial professionals to better meet their clients' needs by providing a way for them to learn about the coverage, select plan features, and apply online, at their convenience. 

LTC Captivate offers a robust educational component, with modular content and functionality that supports face-to-face and remote selling scenarios, removing logistical barriers from potential sales opportunities. Financial professionals can monitor their clients' progress through the three steps, Learn, Plan, and Apply, making it easy to address questions or resolve issues. The technology also includes faster, "straight-through" electronic processing that facilitates proper application completion and submissions, while reducing the delays and expenses associated with paper applications. 

"John Hancock is continually looking for ways to meet consumers' changing needs," said Laura Vail Wooster, vice president of Marketing, John Hancock Insurance. "We know that people lead busy lives and we developed this new LTC Captivate system to allow them to learn about LTC insurance at their convenience, while having the ability to consult with their financial advisor, either in person or online."

LTC Captivate, along with a comprehensive training program, can be accessed by producers visiting and clicking on the LTC Captivate link. Wooster contends that the technology has the potential to change the way LTC insurance is sold in the future. "LTC Captivate is an innovative selling system that is designed to broaden the reach of financial professionals, improve efficiencies in their practice, and expand their LTC insurance sales."

About John Hancock Financial and Manulife Financial

John Hancock Financial is a division of Manulife Financial, a leading Canada-based financial services group with principal operations in Asia, Canada and the United States. Operating as Manulife Financial in Canada and Asia, and primarily as John Hancock in the United States, the Company offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Funds under management by Manulife Financial and its subsidiaries were C$555 billion (US$547 billion) as at March 31, 2013. Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '945' on the SEHK. Manulife Financial can be found on the Internet at

The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers and administers a broad range of financial products, including life insurance, annuities, fixed products, mutual funds, 401(k) plans, long-term care insurance, college savings, and other forms of business insurance. Additional information about John Hancock may be found at

Long-term care insurance is underwritten by John Hancock Life Insurance Company (U.S.A.), Boston, MA 02117 (not licensed in New York) and in New York by John Hancock Life & Health Insurance Company, Boston, MA 02117.

SOURCE John Hancock Financial

For further information: Melissa Berczuk, (617) 663-4750,

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