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Press release from Business Wire

Fifth Third Bank Teams Up with NASCAR's Ricky Stenhouse, Jr.

Wednesday, September 19, 2012

Fifth Third Bank Teams Up with NASCAR's Ricky Stenhouse, Jr.09:00 EDT Wednesday, September 19, 2012 CINCINNATI (Business Wire) -- Fifth Third Bank (Nasdaq: FITB) today announced that Ricky Stenhouse, Jr. will drive the No. 17 Fifth Third Ford Fusion in the 2013 NASCAR Sprint Cup Series. Stenhouse, who is the reigning NASCAR Nationwide Series champion and current Nationwide Series points leader, will be taking over Roush Fenway Racing's No. 17 Ford beginning with the 2013 season. “We believe Ricky Stenhouse, Jr. is a rising star in NASCAR and we look forward to having him represent Fifth Third Bank both on and off the track,” said Greg Carmichael, executive vice president and chief operating officer for Fifth Third. “Ricky's dynamic personality, competitive nature and his commitment to winning make him an ideal ambassador to promote the Fifth Third brand to the millions of loyal fans who follow the NASCAR Cup Series.” “Fifth Third Bank has been an outstanding supporter of Roush Fenway Racing this year and we are pleased that they will continue in 2013 as a primary sponsor of the No. 17 team with Ricky Stenhouse, Jr.,” said Roush Fenway Racing co-owner Jack Roush. “We have seen Ricky develop into a NASCAR Nationwide Series champion and we're pleased to provide this opportunity for him to begin his Sprint Cup Series career next season with Fifth Third Bank, Best Buy and Zest on board.” Fifth Third Bank will be the primary sponsor of Stenhouse, Jr. at Daytona, Michigan, Kentucky and Martinsville in 2013 and an associate sponsor at all other 2013 Sprint Cup Series races. In addition, Fifth Third Bank will be the primary sponsor of Stenhouse's No. 6 Ford at the final Sprint Cup race of the 2012 season, the Ford EcoBoost 400, at Homestead-Miami Speedway on November 18. “I'm excited to be driving the Fifth Third Ford Fusion at the Homestead-Miami Sprint Cup race this year and look forward to representing the Bank and its 21,000 employees in 2013,” said Stenhouse. “Like the Roush Fenway Racing team, everyone at Fifth Third Bank is committed to winning and has the drive and determination to be the best at what they do.” Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $118 billion in assets and operates 15 affiliates with 1,320 full-service Banking Centers, including 104 Bank Mart® locations open seven days a week inside select grocery stores and 2,404 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and vestment Advisors. Fifth Third also has a 39% interest in Vantiv Holding, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2012, had $291 billion in assets under care, of which it managed $25 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB." Fifth Third Bank. Member FDIC. Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series with championship drivers Carl Edwards, Matt Kenseth, Greg Biffle, Ricky Stenhouse Jr. and Trevor Bayne. Celebrating 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, motorsport's first team-focused TV show and its award-winning social marketing channel RickyvsTrevor.com. Visit www.RoushFenway.com, circle on Google+ at +Roush Fenway Racing, become a fan on Facebook at www.facebook.com/roushfenway and follow on Twitter at @roushfenway. For sponsorship inquiries call Pete Thuresson at 704-720-4645. Fifth Third BankGeorge Dick, 704-688-4803orDebra DeCourcy, APR, 513-534-4153