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Press release from Business Wire

Life Fitness Announces Industry's First Open API

<p class='bwalignc'> <i>New open platform allows developers, workout facilities to innovate for exercisers</i> </p>

Thursday, September 20, 2012

Life Fitness Announces Industry's First Open API08:05 EDT Thursday, September 20, 2012 SCHILLER PARK, Ill. (Business Wire) -- Life Fitness, the global leader in commercial fitness equipment manufacturing, announced the release of an open API (Application Programming Interface), making it the first fitness equipment manufacturer to open its product platform. This new access for developers, called LFopen™, enables third-parties, including fitness facilities, to create unique, new applications that work directly with Life Fitness equipment. “Opening our API enables us to keep doing what we do best – developing first-class exercise equipment – while unleashing new, creative minds to come up with fresh ways to engage and motivate exercisers,” said Chris Clawson, president, Life Fitness. “The Life Fitness open platform products will enable developers and our customers to create fitness solutions specific to their exercisers and will allow for endless possibilities.” Establishing a link between an exerciser's digital life and the workout experience, LFopen will provide developers with access to future Life Fitness equipment software technology and the ability to customize apps leveraging workout presets, workout results, real-time monitoring and more. Facilities can take advantage of open platform products to create customer-branded solutions and offer exercisers the most up-to-date content and entertainment to improve the workout experience. A sample of potential LFopen benefits include: Developers can design unique application solutions that synergize with end users Offering integration capabilities with front desk systems and the ability to manage assets in one place Improving on-product experience with fresh content for exercisers Enhancing the off-product experience with new tracking tools and aggregated data that can be monitored and adjusted via mobile “There are upwards of 20,000 health and fitness apps currently available, with the average, successful app reaching 10 million users or more,” added Clawson. “We're excited to harness all of this creativity to engage and motivate exercisers.” For more information about LFopen and Life Fitness visit Life Fitness Life Fitness is the global leader in commercial fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC). Life FitnessLauren KammT: +1 847.288.5978E: Lauren.kamm@lifefitness.comorMSL ChicagoChristie Burgner SheinT: +1 312.861.5237E: