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Press release from Business Wire

Mattel Appoints Jessica Dunne GM & SVP Consumer Products

Tuesday, September 25, 2012

Mattel Appoints Jessica Dunne GM & SVP Consumer Products14:06 EDT Tuesday, September 25, 2012 EL SEGUNDO, Calif. (Business Wire) -- Mattel, Inc. (NASDAQ:MAT) announced today that Jessica Dunne, former executive vice president, Licensing, Disney Classic Characters and Disney Baby, was appointed GM & senior vice president, Consumer Products, responsible for overseeing licensing for Mattel's stable of powerhouse brands, including Barbie®, Hot Wheels®, Monster High®, Fisher-Price® and American Girl®. Dunne also joins Mattel's Leadership Team, a group of senior executives comprising the direct reports of Mattel's chief executive officer as well as select functional senior executives. “Jessi's tremendous experience with building strategic initiatives around classic properties and growing successful franchises will complement our efforts as we continue to innovate and develop both our iconic brands and newer properties,” said Tim Kilpin, executive vice president, Global Brands Team - Boys & Girls. “We look forward to welcoming her to the team.” “Jessi's unique understanding of infant & pre-school brands will prove invaluable as we continue to engage today's generation of parents and children with our products,” said David Allmark, executive vice president, Global Brands Team - Fisher-Price. Reporting to Kilpin and Allmark, Dunne will also support Jean McKenzie, executive vice president, American Girl. “I am thrilled to be joining the Mattel family,” said Dunne. “And I look forward to not only deepening moms' and kids' relationships with such household names as Barbie, Hot Wheels, Fisher-Price and American Girl but also cultivating and growing Mattel's up-and-coming brands and properties. This is certainly an exciting and dynamic time to be joining Mattel.” During her career at Disney, Dunne held several leadership positions including executive vice president, Global Licensing for Disney Consumer Products; executive vice president, Disney Moms and Babies; and executive vice president, Global Toys and Electronics. Prior to joining Disney Consumer Products, Dunne served as senior vice president, Network Marketing and Off-Channel Commerce at Cartoon Network, as well as various positions at consumer products companies. Dunne served on the Toy Industry Association's Board of Directors from 2007-2009. She holds a Master of Business Administration from Farleigh Dickinson University and a Bachelor of Science in Information Systems from Saint Joseph's University. Dunne and her family, including two young sons, currently reside in Laguna Beach, Calif. MAT-CORP About Mattel Mattel, Inc. (NASDAQ:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Thomas & Friends®, Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2012, Mattel was named as one of FORTUNE Magazine's “100 Best Companies to Work For” for the fifth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's “100 Best Corporate Citizens.” With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 28,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are “Creating the Future of Play.” Follow Mattel on Facebook: www.facebook.com/mattel Mattel, Inc.News Media:Alan Hilowitz, 310-252-6397Press@mattel.comSecurities Analysts:Drew Vollero, 310-252-2703Drew.Vollero@mattel.com