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Press release from Business Wire

Siemens' Newest Hearing Aid Platform Delivers a Natural, Uncompromised Listening Experience

<p class='bwalignl'> New technology is available in the new Ace™, Siemens' tiniest receiver-in-the-canal (RIC) hearing aid, Pure®, the fully-featured all-in-one RIC, the open-fit Siemens Life®, and Aquaris®, the industry's only digital waterproof hearing aid. </p>

Wednesday, October 24, 2012

Siemens' Newest Hearing Aid Platform Delivers a Natural, Uncompromised Listening Experience09:00 EDT Wednesday, October 24, 2012 PISCATAWAY, N.J. (Business Wire) -- Today, Siemens Hearing Instruments, Inc. unveiled Micon™, the new platform behind its clinically proven BestSound® Technology and a revolution in audiological engineering. The new platform enables listening with ease even in the most challenging situations. This latest technology is available in the new Ace™ and on the popular Pure®, Aquaris® and Siemens Life™ models. The new platform supports the objectives of Agenda 2013, a global initiative to further strengthen the innovative power and competitiveness of the Siemens Healthcare Sector.The new Ace, Pure, Siemens Life and Aquaris hearing aids from Siemens. (Photo: Business Wire) The new Micon microprocessor chip is capable of executing 250 million instructions per second and has twice the processing power of Siemens' previous technology platform, expanding Siemens' hearing technology to 48 channels and extending the frequency range to 12,000 Hz. The result is exceptional sound clarity and listening comfort. “The Micon platform represents our commitment to continuous improvements and innovation in hearing aid technology,” said Scott Davis, CEO, Siemens Hearing Instruments, Inc. “This development is the result of years of audiological research and delivers the most comprehensive combination of best-in-class features so wearers will love the natural, clear and comfortable sound right from the start. This may shorten the adoption curve that is often necessary for hearing aid wearers, streamlining the process for hearing care professionals.” With this foundation, Siemens delivers a comprehensive combination of industry-leading features. These include: Optimized directional speech enhancement and noise reduction in 48 channels, for better understanding in challenging environments. Expanded amplification to higher frequencies, up to 12 kHz, for natural sound quality and a brilliant listening experience. Faster and smarter feedback cancellation. Advanced frequency compression capabilities sowearers can hear sounds that were previously outside their range of hearing. Continuous “learning” of personal volume preferences with automatic amplification adjustments. Automatic recognition of multiple defined hearing situations and instinctively adjusts to wearers' “learned” settings. “Our innovative portfolio is designed to meet the growing needs of today's active and discerning hearing aid wearers,” said Davis. “With easy first-fit, intelligent devices that ‘learn' and adjust automatically, and dependable moisture-resistant and waterproof instruments, professionals gain efficiencies while driving consumer satisfaction.” Launched by Siemens Healthcare Sector in November 2011, Agenda 2013 is a two-year global initiative to further strengthen the Healthcare Sector's innovative power and competitiveness. Specific measures will be implemented in four fields of action: Innovation, Competitiveness, Regional Footprint, and People Development. The Siemens Healthcare Sector is one of the world's largest suppliers to the healthcare industry and a trendsetter in medical imaging, laboratory diagnostics, medical information technology and hearing aids. Siemens offers its customers products and solutions for the entire range of patient care from a single source – from prevention and early detection to diagnosis, and on to treatment and aftercare. By optimizing clinical workflows for the most common diseases, Siemens also makes healthcare faster, better and more cost-effective. Siemens Healthcare employs some 51,000 employees worldwide and operates around the world. In fiscal year 2011 (to September 30), the Sector posted revenue of 12.5 billion euros and profit of around 1.3 billion euros. For further information please visit: www.siemens.com/healthcare. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50452129&lang=en Siemens HealthcareMedia Relations:Mark Palacio, 610-448-3497mark.palacio@siemens.com