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Press release from Business Wire

Greens and Blues Headline 2013 Paint Color Palette

<p> <span class='bwuline'>Popular colors trend toward the outdoors</span> </p>

Thursday, January 10, 2013

Greens and Blues Headline 2013 Paint Color Palette15:23 EST Thursday, January 10, 2013 PHILADELPHIA (Business Wire) -- If you're into what's “in” when it comes to interior paint colors, just look outside in 2013. The greens and blues that characterize the world outdoors are the same hues that will be popular when beautifying our living spaces this year, according to Debbie Zimmer, paint and color expert for the Paint Quality Institute. “It's fitting that green is expected to be one of the top paint colors used to refresh and renew the interiors of homes and buildings,” says Zimmer. “Green has always been symbolic of new life. Only now, it will be giving new life to tired interiors.” That's not to say, however, that the “pure” green we see on the color wheel will be the people's (or designer's) choice. With the growing complexity and sophistication of the palette offered by most paint companies, “green” today refers to an extremely wide spectrum of hues. To visualize the options, think of the many colors that appear in a garden or grove of trees: apple, asparagus, celery, fern, honeydew, lime, mint, olive, and willow may come to mind. Wherever you buy your paint, you'll likely find some tints and shades of green named after such familiar flora. “Then there are the greens that gravitate toward blue, which just happens to be projected as the other popular paint color this year,” said Zimmer. “Bluish-greens like teal, turquoise, aquamarine and cyan are expected to be hot designer choices. By selecting one of these hybrid colors, you can in a sense co-opt both of the trendy color choices.” That's not to say we won't see a lot of true blues this year. We will. And many will be drawn right from mother nature: lighter tints such as sky blue and robin's egg to darker shades like slate, navy and midnight blue. . . and everything in between. Because various greens and blues work so well together, virtually any combination from these extended color families can be used to create a visually pleasant interior. To that end, Zimmer suggests that do-it-yourselfers, and even professional painters and designers, mix it up when working with these hues. Some of the ways to do that include using different blues or greens on the walls and trim, painting an accent wall in a slightly different color from the others, and even incorporating patterns into the paint color scheme used on the walls. Another idea: painting one or more items of furniture in a contrasting or complementary green or blue. “Just as they do in a garden or landscape with the sky up above, the various greens and blues will tend to harmonize into a cohesive picture that will be as serene and tranquil as the beautiful scenes we see outdoors,” said Zimmer. To learn more about color and decorating, or to download the Paint Quality Institute's free color app, visit www.paintquality.com. More advice on the use of interior and exterior paint color can be found at blog.paintquality.com. About the PAINT QUALITY INSTITUTE(SM)The Paint Quality Institute was formed in 1989 to educate people on the advantages of using quality interior and exterior paints and coatings. The Paint Quality Institute's goal is to provide information on the virtues of quality paint as well as color trends and decorating with paint through a variety of vehicles, including television appearances, newspaper and magazine articles, and instructional literature. Please be sure to visit the Paint Quality Institute at www.paintquality.com. PAINT QUALITY INSTITUTE and PAINTQUALITY.COM are trademarks of The Dow Chemical Company (“Dow”) or an affiliated company of Dow. About DowDow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2011, Dow had annual sales of $60 billion and employed approximately 52,000 people worldwide. The Company's more than 5,000 products are manufactured at 197 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.PAINT QUALITY INSTITUTE(SM)Dow Coating MaterialsDeborah ZimmerOffice: 215-619-1683Cell: 215-962-5551dzimmer@dow.com