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Press release from Business Wire

Pillsbury Celebrates America's Passion for Game Day Entertaining by Unveiling Edible Ultimate Snackadium

<p class='bwalignc'> <i>Ultimate appetizer creation to be showcased at “Taste of the NFL” benefit event to fight hunger in America</i> </p>

Thursday, January 24, 2013

Pillsbury Celebrates America's Passion for Game Day Entertaining by Unveiling Edible Ultimate Snackadium10:15 EST Thursday, January 24, 2013 MINNEAPOLIS (Business Wire) -- In honor of America's passion for game day entertaining, Pillsbury® is sharing ideas worthy of a touchdown celebration for this year's game in New Orleans. By visiting Pillsbury.com/Snackadium, party hosts can learn how to create their own edible Snackadium, the ‘ultimate' appetizer sure to be a big hit with football fans. To celebrate Americans' love for gathering together to root for their favorite teams, Pillsbury created the ultimate appetizer, an edible Snackadium, sure to be a big hit with football fans. (Photo: General Mills, Inc.) According to The Nielsen Company1, nine out of 10 game day viewers watch the game from their or someone else's home. The Snackadium is the perfect food for game day parties because it can be tailored to feed any number of guests and will surely be memorable. “The Snackadium is a celebration of the best in game day entertaining – the tradition of making and enjoying great appetizers while cheering on your team alongside family and friends,” said Greta Hanson, Integrated Marketing Manager, Pillsbury. “It is a unique way for party hosts to awe football fans.” To inspire passionate fans and celebrate Americans' love of gathering together to root for their favorite teams, Pillsbury is creating and unveiling the Pillsbury Ultimate Snackadium, a 7' x 10' appetizer stadium, during the Taste of the NFL's “Party with a Purpose.” Pillsbury will support the organization's efforts in the fight against hunger and their partnership with Second Harvest. Built onsite the day of the event, the Ultimate Snackadium will include some of America's most beloved snack-time favorites such as Mini Crescent Dogs and Football Pizza and will resemble a football stadium replete with a field, players, goal posts, end zones, stands and fans. Pillsbury's participation in Taste of the NFL's “Party with a Purpose” builds on Generals Mills' commitment to taking action against food insecurity. Since the 1980's, General Mills has donated more than $6.3 million dollars to 11 Second Harvest food banks across the country, and Feeding America in Chicago, in its ongoing commitment to feeding those in need. Game day enthusiasts and party hosts can visit www.facebook.com/Pillsbury for directions, ingredients and preparation time for making a winning game day appetizer line-up. Fans are encouraged to share on Pillsbury's Facebook page photos of their Snackadium creations and see what other fans have built. Photos of the Ultimate Snackadium will be available during and following the event on February 2, 2013. About General MillsGeneral Mills is one of the world's leading food companies, operating in more than 100 countries. Our brands, such as Pillsbury, are known around the world for quality. Whether it is breakfast, lunch or dinner, consumers can plan meals in minutes with Pillsbury products, which have endured since 1869. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 net sales of US$16.7 billion. Visit www.generalmills.com. About Taste of the NFLThe Taste of the NFL (TNFL) is a 501c3 that exists to raise awareness and dollars for hunger relief organizations involved in tackling hunger in America. The Minneapolis-based organization conducts national and local fundraising events throughout the year to raise money to combat hunger issues facing millions of Americans. To date, Taste of the NFL has raised more than $14 million for this critically important cause and is looking forward to its 2013 event on the eve of Super Bowl XLVII in New Orleans. For more information, visit www.TasteoftheNFL.com. 1 Source: The Nielsen Company, Survey of more than 28,000 U.S. households, February 2010. Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130124005198/en/For General MillsMary Wiggins, Cone Communications781-405-8975mwiggins@conecomm.comorPillsbury Public Relations763-764-8088BrandPR.Media@genmills.com