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Press release from Business Wire

Prudential Retirement reveals new Web site for participant education

<p class='bwalignc'> <i>Site focused on helping participants prepare for Day One of retirement</i> </p>

Thursday, January 31, 2013

Prudential Retirement reveals new Web site for participant education10:00 EST Thursday, January 31, 2013 NEWARK, N.J. (Business Wire) -- Prudential Retirement, a business unit of Prudential Financial, Inc. (NYSE: PRU), has launched a new mobile-ready Web site as part of its redesigned participant experience. The new retirement literacy Web site, PreparewithPru.com, delivers relevant content based on life event and age to help participants achieve their Day One of retirement. “The site, designed for tablets, smart phones and desktop users, is a key first step in Prudential Retirement's new participant engagement model that aims to motivate participants to more effectively opt-in to their retirement benefits, contribute regularly and drive better retirement outcomes,” said Eric Feige, vice president of Prudential Retirement's Digital Strategy. “The site is a core component of Prudential's communication and education offering and we will continue to enhance it with new features, interactive content and online tools.” Key features of the new multilingual site include easy access to a wide range of multi-media content based on life events including articles, calculators, videos and audio podcasts. The Web site, which incorporates social features that allow users to share and rate content, also gives plan participants the ability to explore content from any mobile device. “Prudential Retirement is proud to be able to offer plan participants a resource like PreparewithPru.com,” said Kara Segreto, chief marketing officer for Prudential Retirement. “We are presenting users with customizable, relevant content to meet their specific retirement goals and drive action around retirement planning. Since the launch in November, we have seen unique site visits up more than 80 percent.” Visit and experience the all new PreparewithPru.com. Prudential Retirement delivers retirement plan solutions for public, private, and non-profit organizations. Services include state-of-the-art record keeping, administrative services, investment management, comprehensive employee investment education and communications, and trustee services. With over 85 years of retirement experience, Prudential Retirement helps meet the needs of over 3.5 million participants and annuitants. Prudential Retirement has $251.6 billion in retirement account values as of September 30, 2012. Retirement products and services are provided by Prudential Retirement Insurance and Annuity Company (PRIAC), Hartford, CT, or its affiliates. Prudential Financial, Inc. (NYSE: PRU), a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit http://www.news.prudential.com/. 0238555-00001-00 Prudential Financial, Inc.Josh Stoffregen, 973-802-3996 office973-204-2450 mobilejosh.stoffregen@prudential.comorDawn Kelly, 973-802-7134 office201-406-7248 mobiledawn.kelly@prudential.com