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Press release from Business Wire

Strong Female Leaders Make the Principal Financial Group a Top Company

<p class='bwalignc'> <b>This marks 11 consecutive years on NAFE Top 50</b> </p>

Tuesday, February 05, 2013

Strong Female Leaders Make the Principal Financial Group a Top Company12:17 EST Tuesday, February 05, 2013 DES MOINES, Iowa (Business Wire) -- A strong commitment to women's advancement in the workplace has earned the Principal Financial Group®a spot on the 2013 National Association for Female Executives (NAFE) Top 50 Companies for Executive Women. The list recognizes organizations whose policies and practices encourage the advancement of women. This is the eleventh consecutive year The Principal® has been recognized by NAFE with this achievement. “We are proud to be recognized by NAFE once again, and we are lucky to have such strong female talent present throughout the company," said Beth Raymond, vice president of human resources, The Principal. “Providing development and leadership opportunities to all of our employees helps us maintain a culture of diversity and inclusion, and it makes The Principal a great place to work.” Each year the list recognizes corporations that have created a culture which identifies, promotes and nurtures successful women. To be considered, companies must have at least two women on their board of directors. “The NAFE Top 50 Companies are champions of women's advancement in the workplace, and provide the training and support they need to be successful,” said Carol Evans, president of Working Mother Media and CEO of NAFE. “The Principal is dedicated to helping women succeed and that's what this is all about.” Profiles of the NAFE Top 50 Companies are published in the February/March issue of Working Mother and are also available online. For more news and insights from The Principal, connect with us on Twitter at: http://twitter.com/ThePrincipal. About NAFEThe National Association for Female Executives (NAFE), founded in 1972, serves 20,000 members nationwide with networking, tools and solutions to strengthen and grow their careers and businesses. Working Mother magazine publishes the annual NAFE Top 50 list. NAFE.com provides up-to-date information, community for women in business and access to member benefits. NAFE is a division of Working Mother Media, owned by the Bonnier Corporation. About the Principal Financial GroupThe Principal Financial Group® (The Principal ®)1 is a global investment management leader offering retirement services, insurance solutions and asset management. The Principal offers businesses, individuals and institutional clients a wide range of financial products and services, including retirement, asset management and insurance through its diverse family of financial services companies. Founded in 1879 and a member of the FORTUNE 500®, the Principal Financial Group has $403.0 billion in assets under management2 and serves some 18.3 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com. 1 “The Principal Financial Group” and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.2 As of Dec.31, 2012 The Principal Financial GroupLauren Mease, 515-247-0651mease.lauren@principal.comorNAFEAndrea Kaplan, 917-836-2741andrea@andreakaplanpr.com