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Press release from Business Wire

The Principal Financial Group Celebrates 10 Years with Minor League Baseball

<p class='bwalignc'> 2013 Principal Financial Dreams Tour marks a decade of ballpark events </p>

Tuesday, March 05, 2013

The Principal Financial Group Celebrates 10 Years with Minor League Baseball15:00 EST Tuesday, March 05, 2013 DES MOINES, Iowa (Business Wire) -- The Principal Financial Group® proudly announces the 2013 Principal® Financial Dreams Tour, which marks a decade of support for minor league baseball. Over the past 10 years, The Principal® has brought more than 400 events to minor league ballparks, attracting nearly two million fans. Past tours have given fans the chance to meet some of baseball's biggest stars, including Steve Garvey, Dave Stewart, Rollie Fingers and Lee Smith, among others. This year's tour will make 20 stops from coast to coast, giving fans the chance to meet more legendary players, as well as take home autographs and limited-edition giveaways. The Financial Dreams Tour, which is an evolution of the popular Principal Financial Group Family Fun Fest, also provides attendees with information to help them plan for a brighter financial future. “The past 10 years have been a real home run for the fans,” said Mary O'Keefe, senior vice president and chief marketing officer, The Principal. “They get to enjoy America's favorite pastime and learn about reaching their financial dreams.” Four Bases of Financial SecurityOne way fans can learn about reaching their financial dreams is through the Four Bases of Financial Security, which are featured in a series of interactive videos played during the game. Fans also can take home a special card that explains the four bases in more detail. First base: Shield your family from the unexpected with life insurance Second base: Protect your ability to earn an income with disability insurance Third base: Secure your retirement through savings and investments Home plate: Create a Dreamcatcher,find an advisor and create a financial plan “Over the past decade, The Principal really has become a great supporter of the minor leagues,” said Ben Kratz, director of special events for the Omaha Storm Chasers. “The teams are looking forward to hosting the Principal Financial Dreams Tour again this year because it really adds to the fan experience. The Principal brings exciting new experiences to our fans every year, and we can't wait to see what they have in store for us this summer.” The 2013 Principal Financial Dreams Tour begins in May. To learn more about the event and schedule, visit: www.principal.com/dreamstour. Connect with us on Twitter at http://twitter.com/PFGDreamsTour, or on Facebook at www.facebook.com/PFGDreamsTour. About the Principal Financial Dreams TourThe Principal Financial Group is proud to sponsor The Principal Financial Dreams Tour, an event that celebrates America's National Pastime, and the businesses and fans in minor league communities across the country, which support their teams. The Principal is dedicated to helping businesses and individuals meet their financial goals, and the 2013 tour aims to do just that by providing attendees with information they can use to put themselves on the road to a brighter financial future. During the tour, The Principal will highlight the Four Bases of Financial Security as well as its Planning Center – an online hub of information providing advice and encouragement to help people imagine their financial dreams, then take the next steps to make them happen. For more information, visit www.principal.com/dreamstour or www.principal.com/planningcenter. About the Principal Financial GroupThe Principal Financial Group® (The Principal®)1 is a global investment management leader offering retirement services, insurance solutions and asset management. The Principal offers businesses, individuals and institutional clients a wide range of financial products and services, including retirement, asset management and insurance through its diverse family of financial services companies. Founded in 1879 and a member of the FORTUNE 500®, the Principal Financial Group has $403.0 billion in assets under management2 and serves some 18.3 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com. For more news and insights from The Principal, connect with us on Twitter at http://twitter.com/ThePrincipal. 1 “The Principal Financial Group” and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.2 As of Dec. 31, 2012.   2013 Principal Financial Dreams Tour Stops All dates and teams subject to change   Tour Dates: May 14       Tampa Yankees, Tampa, FL June 4 Tulsa Drillers, Tulsa, OK June 10 Round Rock Express, Round Rock, TX June 11 Birmingham Barons, Birmingham, AL June 13 Nashville Sounds, Nashville, TN June 18 Springfield Cardinals, Springfield, MO June 20 Jacksonville Suns, Jacksonville, FL June 24 Fort Wayne TinCaps, Fort Wayne, IN June 27 Indianapolis Indians, Indianapolis, IN July 9 River City Rascals, O'Fallon, MO July 11 Omaha Stormchasers, Omaha, NE July 15 Harrisburg Senators, Harrisburg, PA July 18 Kansas City T-Bones, Kansas City, MO July 23 Iowa Cubs, Des Moines, IA July 25 Wisconsin Timber Rattlers, Appleton, WI July 30 Fresno Grizzlies, Fresno, CA August 1 Salt Lake Bees, Salt Lake City, UT August 6 Sacramento RiverCats, Sacramento, CA August 8 Salem-Keiser Volcanoes, Salem, OR August 15 New Britain Rock Cats, New Britain, CT   Principal Financial GroupLauren Mease, 515-247-0651mease.lauren@principal.comorESIChristina Serafino, 919-443-5580cserafino@esiworld.com