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Press release from Business Wire

Celebrities and Mattel Help The Chocolate Bunny this Easter

Tuesday, March 19, 2013

Celebrities and Mattel Help The Chocolate Bunny this Easter09:05 EDT Tuesday, March 19, 2013 EL SEGUNDO, Calif. (Business Wire) -- This Easter, Chris Harrison, Stephen Collins and Kate Flannery have partnered with the ECBC (Endangered Chocolate Bunny Commission) and Mattel® to Save The Bunny, with a special hare-raising and entertaining PSA. While the chocolate bunny has been an Easter tradition for over 200 years, the future of this holiday icon is… well, melting. Visit www.savechocolatebunnies.com for exclusive coupons and creative ideas to help Save The Bunny! MAT-CORP Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130319005547/en/ Mattel, Inc.Candice Jacobson, 310-252-4619candice.jacobson@mattel.com