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Press release from Business Wire

Comfort Zone® Products Earns Recognition for Commitment to Pet Adoption through Prestigious Petfinder Seal of Approval

Wednesday, March 27, 2013

Comfort Zone® Products Earns Recognition for Commitment to Pet Adoption through Prestigious Petfinder Seal of Approval09:00 EDT Wednesday, March 27, 2013 WALNUT CREEK, Calif. (Business Wire) -- Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is proud to announce its Comfort Zone® brand has been recognized with the coveted Petfinder Seal of Approval. Petfinder is widely recognized as one of the largest and most trusted searchable online databases of animals who need homes. Comfort Zone® products earned Petfinder's Seal of Approval, thanks to its dedication to improving the lives of pets and pet owners. Petfinder individually qualifies all Seal of Approval applicants. To be recognized with the seal, each brand, product, service, or initiative must meet strict pet-friendly criteria. Mimicking naturally-occurring pheromones which help animals cope with fears and stress, Comfort Zone® products help to treat behavior issues such as scratching, spraying, and urinating for cats, and help adopted puppies and adult dogs transition to their new home environments. By preventing behaviors that can cause frustration and stress, the brand transforms the pet ownership experience and creates healthy and happy homes for pets and their owners alike. “The Comfort Zone team is honored that Petfinder is extending the trust and authority of their name to our products through their Seal of Approval,” said Cristina Weekes, SVP Marketing - Animal Health for Central Garden & Pet Company. “As a committed partner of Petfinder, Comfort Zone is proud to support their mission to help all pets become members of a family through adoption. We take great pride in offering a product that can play a pivotal role in helping shelter pets transition to their new homes.” Comfort Zone® products recently conducted a promotion on its Facebook page,, in which the brand donated $7,000 to the Petfinder Foundation. The foundation works with shelters, rescue organizations and animal welfare organizations nationwide to help ensure that no adoptable pet is euthanized for lack of a good home. To learn more about Comfort Zone® products, visit To learn more about the Petfinder Seal of Approval, visit About Comfort Zone® Products Comfort Zone® behavior products for cats and dogs help reduce stress-related behavior in your pets by mimicking the calming pheromone naturally secreted by cats and dogs that help them feel safe and comfortable. Comfort Zone® with Feliway® products for cats help control destructive urine marking and scratching associated with fear or stressful situations. Comfort Zone® with D.A.P.® (Dog Appeasing Pheromone) products for dogs helps reduce fear and stress-related barking, whining and howling behavior.* For a complete product list, benefits and store locator, visit *Data on file About Central Garden & Pet Central Garden & Pet Company is a leading innovator, marketer and producer of quality branded products for the lawn & garden and pet supplies markets. Committed to new product innovation, our products are sold to specialty independent and mass retailers. Participating categories in Lawn & Garden include: Grass seed and the brands PENNINGTON®, SMART SEED® and THE REBELS®; wild bird feed and the brand PENNINGTON®; weed and insect control and the brands AMDRO®, SEVIN®, IRONITE® and OVER-N-OUT®; and decorative outdoor patio products and the brands NORCAL POTTERY®, NEW ENGLAND POTTERY® and MATTHEWS FOUR SEASONS™. We also provide a host of other regional and application-specific garden brands and supplies. Participating categories in Pet include: Animal health and the brands ADAMS™ and ZODIAC®; aquatics and reptile and the brands OCEANIC SYSTEMS®, AQUEON® and ZILLA®; bird & small animal and the brands KAYTEE®, SUPER PET® and CRITTER TRAIL®; dog & cat and the brands TFH™, NYLABONE®, FOUR PAWS®, PINNACLE® and AVODERM®; and equine and the brands FARNAM®, VITA FLEX® and HORSE HEALTH™ PRODUCTS. We also provide a host of other application-specific pet brands and supplies. Central Garden & Pet Company is based in Walnut Creek, California, and has approximately 3,600 employees, primarily in North America. For additional information on Central Garden & Pet Company, including access to the Company's SEC filings, please visit the Company's website at D.A.P. and Feliway are registered trademarks of Ceva Santé Animale.All other trademarks are property of their respective owners.©2013 Central Garden and Pet Company Central Garden & PetMark Newberg,