Press release from Business Wire
Moovweb Creates Streamlined Mobile Fan Experience for International Speedway Corporation's Motorsports Venues
Tuesday, April 16, 2013
Moovweb Creates Streamlined Mobile Fan Experience for International Speedway Corporation's Motorsports Venues13:32 EDT Tuesday, April 16, 2013
SAN FRANCISCO (Business Wire) -- Moovweb today announced that International Speedway Corporation (NASDAQ Global Select Market: ISCA) (“ISC”), owners of thirteen  world renowned motorsports facilities, such as the Daytona International Speedway and Talladega Superspeedway, has launched a new, mobile-friendly fan experience that now makes it even easier for race fans to purchase tickets to a wide variety of events directly from their smartphones at all ISC venues. The new mobile ticketing sites were launched on April 10, 2013 and give fans the ability to easily purchase event tickets, pit passes, access to fan zones and much more. To experience the new mobile sites, fans can go to any of the ISC motorsports track sites, such as daytonainternationalspeedway.com, on a mobile device and select the “Tickets” link next to an event.
“Enhancing the fan experience for our customers while they are at the track is a high priority,” stated Tina Martin, ISC's Chief Information Officer. “With our new mobile-friendly sites, fans can now save time and effort by using the power of their smartphones to purchase tickets from virtually anywhere to gain access to a wide range of world-class events and event day activities.”
Moovweb was selected to power the mobile experiences because it was a platform that allowed ISC to inherit the complete functionality of its existing desktop site, including the online sales flow, in the mobile experience. This saved the company time and protected its investments in the current eCommerce offering.
“We looked at all of the alternatives and Moovweb simply made the most sense,” continued Mrs. Martin. “Not only did the new mobile site get launched quickly, but also we saved time and money by leveraging our existing desktop site. We now have a long-term partner that will help us deliver amazing fan experiences across a wide range of mobile touch points, including ones no one has dreamed up yet.”
The Moovweb experience platform empowers businesses to go mobile by taking a fundamentally different approach to unifying its Web and mobile development. With Moovweb's patent-pending site virtualization and transformation technology, a business's mobile sites and apps inherit and stay in sync with a desktop site's content, features and business logic. This approach allows powerful mobile experiences to be delivered in days, not months, and drives radically improved business agility over time.
“Race fans are going to love the amazing new experience on their smartphones,” said Mitch Bishop, chief marketing officer for Moovweb. “Customers like ISC are validating our next-generation approach to mobile that focuses on front end-centric web development. This approach future-proofs their businesses and accelerates the delivery of compelling mobile experiences that reflect their unique values.”
Moovweb's vision is to fundamentally transform Web development to create unmatched business agility. Our enterprise-class, cloud-based platform is transformational for businesses that need to innovate faster and drive extreme results through their mobile channels. The platform offers developers, design agencies and systems integrators a set of powerful tools to radically shorten delivery times for compelling mobile sites and native apps. The Moovweb platform is one of the world's busiest, with nearly 12 billion mobile pages transformed for some of the world's largest mobile sites and apps, including those for Macy's, 1-800-FLOWERS.com, Sur la Table, Golfsmith, Vitacost, Kroger, Accenture, Cox Communications, Chico's, Sharpie and dozens of others. Moovweb is headquartered in San Francisco.
About International Speedway Corporation
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway ® in Florida (home of the DAYTONA 500 ® ); Talladega Superspeedway ® in Alabama; Michigan International Speedway ® located outside Detroit; Richmond International Raceway ® in Virginia; Auto Club Speedway of Southern California ® near Los Angeles; Kansas Speedway ® in Kansas City, Kansas; Phoenix International Raceway ® in Arizona; Chicagoland Speedway ® and Route 66 Raceway ® near Chicago, Illinois; Homestead-Miami Speedway ® in Florida; Martinsville Speedway ® in Virginia; Darlington Raceway ® in South Carolina; and Watkins Glen International ® in New York.
The Company also owns and operates Motor Racing Network, the nation's largest independent sports radio network and Americrown Service Corporation, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway. For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.
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McGrath | Power Public Relations
Rory Mohon, 408-727-0351