Press release from Business Wire
SPEEDO USA Partners with Leading Dance-Fitness Brand Zumba on Exclusive New Swimwear Collection
<p class='bwalignc'> <i><b>“Aqua Zumba by Speedo” Collection to Hit the North American Market in Early 2014;</b></i><br/><i><b>New Range Designed to Support and Enhance the “Aqua Zumba” Class Experience</b></i> </p> <p class='bwalignc'> </p>
Tuesday, April 23, 2013
SPEEDO USA Partners with Leading Dance-Fitness Brand Zumba on Exclusive New Swimwear Collection16:00 EDT Tuesday, April 23, 2013
LOS ANGELES (Business Wire) -- SPEEDO USA, a division of PVH Corp. (NYSE: PVH), and Zumba Fitness, the largest dance-fitness company in the world with a following of millions, today announced a new, multi-year agreement that will see SPEEDO USA serve as the “Exclusive Swimwear Licensee of Zumba Fitness” and launch the Aqua Zumba by Speedo Collection in North America. The collection will consist of a full range of innovative, versatile swimsuits, aquatic footwear and fitness accessories designed to support and enhance the Aqua Zumba class experience.
Known as the Zumba “pool party,” Aqua Zumba integrates the contagious Zumba formula and philosophy with well-established aqua fitness and resistance disciplines, blending the two to create a safe, challenging, dynamic water-based workout that's cardio-conditioning, body toning and completely exhilarating. As the world's leading swimwear brand with a vision to inspire aquatic confidence, Speedo products are designed to support an active lifestyle in and around the water. The new Aqua Zumba by Speedo Collection, the cornerstone of this exciting new partnership between the two companies, will represent a true blending of Speedo's performance heritage and swim fitness know-how with Zumba's own expressive, colorful style.
The exclusive Aqua Zumba by Speedo Collection will include more than 20 unique pieces, from swimwear to aquatic accessories, footwear and bags, and will feature high performance materials in bright colors, different silhouettes and signature styling – including laser cut-outs and fringe – that have become synonymous with the self-expressive look and feel of the Zumba brand.
“The fitness swimmer is at the heart of the Speedo brand and this partnership with Zumba Fitness is a very exciting way for us to engage the Aqua Zumba community in authentically Speedo manner,” said Jim Gerson, President of SPEEDO USA. “We are putting 85 years of swimwear expertise into a collection that supports and celebrates the Aqua Zumba enthusiast, but translates to the general swim fitness consumer as well.”
“The Zumba / Speedo USA collaboration unites the bright, bold energy of Zumba apparel with the quality and performance that Speedo brings to the world of swim,” said Brian Ruskin, Chief Apparel Officer for Zumba Fitness. “The various pieces will showcase Zumba's creativity and Speedo's technical designs, and they have been developed for consumers to blend fun and fashion in the ‘functional' active swimwear world. This collection will have something for everyone!”
The exclusive collection is designed to coordinate and blend completely with the mainline Zumba wear collections and will launch at the 2013 Zumba Instructor Convention in Orlando this August; it will be available on www.speedousa.com and www.zumba.com and at select sporting goods stores beginning in early 2014.
SPEEDO is a registered trademark of and used under license from Speedo International Ltd. Warnaco Swimwear, Inc., a subsidiary of PVH that does business as Speedo USA, holds the exclusive license from Speedo International Ltd in North America and the Caribbean.
The world's leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations, and supporting swimming from the grassroots to the elite level, including the phenomenal Michael Phelps. In the 1920's Speedo made history with the Racerback, the world's first non-wool suit. In 2008, Speedo redefined swimwear again with Fastskin LZR RACER, one of the fastest and most technologically advanced swimsuits ever created; 2011 saw Speedo unveil another world first with the Fastskin Racing System - a cap, goggle and suit designed to work together as one. Speedo is owned by Speedo Holdings B.V. and distributed in over 170 countries around the world; in North America and the Caribbean, Speedo is licensed exclusively to Warnaco Swimwear Inc., a wholly owned subsidiary of PVH Corp. To find out more, visit www.speedousa.com.
PVH Corp., one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, G.H. Bass & Co., Warner's and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
ABOUT ZUMBA FITNESS , LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 150 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maracalike Toning Sticks), Aqua Zumba® (the ultimate “pool party” workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chairbased Zumba class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.
Brener Zwikel & Associates
Speedo Public Relations
Audra Silverman, 212-708-1703
Dana Perlman, 212-381-3502
Treasurer, SVP ? Business Development and Investor Relations