The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Globe Investor

News Sources

Take control of your investments with the latest investing news and analysis

Press release from Business Wire

Frank the American Buffalo Talks the Talk on Behalf of Frontier Communications

<p class='bwalignc'> <i><b>A Straight-Talkin' American Icon Debuts</b></i> </p>

Monday, April 29, 2013

Frank the American Buffalo Talks the Talk on Behalf of Frontier Communications

08:30 EDT Monday, April 29, 2013

STAMFORD, Conn. (Business Wire) -- Frontier Communications (NASDAQ: FTR) today introduced Francis Abraham Buffalo – Frank – as the center of its new ad campaign. Frank is an American Buffalo who knocked it out of the park during auditions. His sincerity, wit, and straight-talkin' approach made Frank stand out. (His stature helped: He clocks in at 6 feet tall, 8 feet long and 2,000 pounds.)

Frank stars in Frontier's first all-new campaign in several years. “We wanted a spokesperson that could connect with customers and make them smile, and an iconic American Buffalo with a touch of attitude stole the show. We are confident that consumers will like Frank and enjoy his observations about life, technology and Frontier's products and services,” said Cory Jones, Vice President, Marketing for Frontier. “For example, our $19.99 broadband offer is an affordable, no-contract product with simple, clear terms. We wanted someone plain-spoken and truth-telling to talk about it and our other offerings. Frank fits the bill. He has no tolerance for surprises, bull or BS – the last defined in dictionary.com as `nonsense, lies or exaggeration' – and we're delighted he's with Frontier.”

Beginning today Frank appears in broadcast, print, digital and social media and on billboards, truck wraps, and more.

About Frontier Communications

Frontier Communications Corporation (NASDAQ: FTR), is an S&P 500 company and is included in the FORTUNE 500 list of America's largest corporations. Frontier offers broadband, voice, satellite video, wireless Internet data access, entertainment services like TumTiki.com, data security solutions through Frontier Secure , bundled offerings and specialized bundles for residential customers, small businesses and home offices and advanced communications for medium and large businesses in 27 states. Frontier's approximately 14,700 employees are based entirely in the United States. More information is available at www.frontier.com.

Frontier Communications
Steve Crosby, 916-686-3333
Senior Vice President, Government Affairs & PR
steven.crosby@ftr.com
or
Brigid Smith, 203-614-5042
AVP, Corp. Comm.
brigid.smith@ftr.com

Products
  • Globe Unlimited

    Digital all access pass across devices. subscribe

  • The Globe and Mail Newspaper

    Newspaper delivered to your doorstep. subscribe

  • Globe2Go

    The digital replica of our newspaper. subscribe

  • Globe eBooks

    A collection of articles by the Globe. subscribe

See all Globe Products

Advertise with us

GlobeLink.ca

Your number one partner for reaching Canada's Influential Achievers. learn more

The Globe at your Workplace
Our Company
Customer Service
Globe Recognition
Mobile Apps
NEWS APP
INVESTING APP
Other Sections