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Press release from Business Wire

Clearblue Celebrates Bump Watch 2013

<p class='bwalignc'> <i>Moms are encouraged to show-off their baby bumps in the Clearblue Baby Bump Celebration Contest on TheBump.com for a chance to win $5,000</i> </p>

Wednesday, May 01, 2013

Clearblue Celebrates Bump Watch 2013

09:00 EDT Wednesday, May 01, 2013

CINCINNATI (Business Wire) -- Bump Watch 2013 is definitely underway – look inside any magazine, and there are plenty of pictures featuring pregnant celebrities' baby bumps. Now every mom and mom-to-be can show off their pregnancy glow too, by entering the Clearblue© Baby Bump Celebration Contest. Clearblue, the world's leading brand in home pregnancy and fertility testing, has partnered with TheBump.com, the fastest-growing pregnancy and parenting website, to shine the spotlight on baby's first appearance – the bump – before making his or her grand entrance.

Those interested in entering simply need to submit a photo of their baby bump with a 140-character c ...

Those interested in entering simply need to submit a photo of their baby bump with a 140-character caption for a chance to win $5,000! (Photo: Business Wire)

“Celebrating pregnancy by showing off a growing baby bump is a huge trend right now for moms-to-be,” said Rebecca Dolgin, editor in chief of TheBump.com. “We're thrilled to host the Clearblue Baby Bump Celebration Contest to give moms a chance to show off and honor their best pregnancy accessory – the bump!”

To enter the Clearblue Baby Bump Celebration Contest, participants need to simply visit TheBump.com from May 1st-30th and submit a baby bump photo with a 140-character announcement or caption. From there, they are encouraged to visit Facebook.com/Clearblue on June 1st to pick-up their shareable photo to spread the word to their online communities and gather votes. The finalists will be announced on June 6th, and voting will continue until June 21st.

On June 28th, winners of the Clearblue Baby Bump Celebration will be announced. One lucky winner will receive a cash prize of $5,000 to celebrate their baby bump however they wish (babymoon, anyone?). Additionally, five lucky winners will also receive a Clearblue baby basket worth $400 of The Bump approved products. Everyone who enters will receive a stylized photo from the Clearblue Facebook page to enjoy and share with friends.

“We are thrilled that Clearblue gets to play an important role in the planning process for so many women and want to carry that celebration beyond her first positive ovulation or pregnancy test results,” said Clearblue Brand Manager Kirsten Suarez. “We know our Clearblue Facebook Facebook.com/Clearblue community holds the baby bump in high regard and created the Clearblue Baby Bump Celebration Contest to cheer them on in their pregnancy journeys!”

This year, Clearblue has given women even more reasons to celebrate. The trusted brand recently introduced the Clearblue Advanced Digital Ovulation Test, which is the only ovulation test that can identifyi a woman's four best days to get pregnant, two more days than any other test on the marketi.

For further information on Clearblue, please visit www.clearblueeasy.com or www.Facebook.com/Clearblue. For more information on The Bump, please visit www.thebump.com.

About Clearblue

Clearblue is the world's leading brand in home pregnancy and fertility testing and is recommended by ObGynsii. The Clearblue product range is built on a strong foundation of peer-reviewed science, consumer understanding and is supported by 25 years of expertise, quality, and innovation in consumer diagnostics. Clearblue offers a comprehensive line of products to help a woman better understand her body's ovulation cycle and identify peak fertility days to maximize her chances of getting pregnant. The Clearblue family of products includes the Clearblue Fertility Monitor, Clearblue Advanced Ovulation Test, Clearblue Digital Ovulation Test, Clearblue Easy Ovulation Combination Pack, Clearblue Digital Pregnancy Test, and Clearblue Plus Pregnancy Test. For more information visit www.clearblueeasy.com.

About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

© Clearblue is a trademark of SPD Swiss Precision Diagnostics GmbH (“SPD”). © 2013 SPD (except for any third party identified as such). All rights reserved.
iIn a study of 87 women, 4 or more fertile days were identified in 80% of cycles using actual cycle length.
iiData on file. Research into recommendation of Ovulation Tests & Fertility Monitors with 204 US Ob-Gyns (Kantar Health)

MEDIA:
MSL New York
Sarah List, 646-500-7946
sarah.list@mslgroup.com

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