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Press release from Business Wire

Help Ease Mom's Daily Routine with Bright Ideas and Innovations from P&G's Have You Tried This Yet?

<p class='bwalignc'> <i>Celebrity Stylist and Busy Mom of Two, Irma Martinez, Shares Her Top Tips for Fun and Easy Ways to Help Pamper Mom this Mother's Day</i> </p>

Thursday, May 02, 2013

Help Ease Mom's Daily Routine with Bright Ideas and Innovations from P&G's Have You Tried This Yet?

12:21 EDT Thursday, May 02, 2013

CINCINNATI (Business Wire) -- Not all gifts need to be wrapped and topped with a bow. Sometimes helping mom around the house is the best gift she can receive. With Mother's Day just around the corner, the Have You Tried This Yet? program from P&G (NYSE:PG) is bringing bright ideas with innovative products for self, family and home to help ease every mom's routine on Mother's Day and beyond!

Irma Martinez, Celebrity Stylist and Spokesperson (Photo: Business Wire)

Irma Martinez, Celebrity Stylist and Spokesperson (Photo: Business Wire)

For those families looking to treat mom (and abuelita too!) on May 12, top Hispanic celebrity stylist, busy mom of two and Have You Tried This Yet? spokesperson, Irma Martinez, wants you to put the gift wrapping paper away and get the family together for a day filled with activities that focuses on pampering mom, the home and family. Here are some of Irma's tips:

  • Surprise mom by stocking her shower with Pantene® Pro-V Daily Moisture Renewal Shampoo and Conditioner. This collection helps lock in moisture and blocks out heat damage, leaving her hair nourished and silky smooth! Looking to leave her with more surprises? Add COVERGIRL + Olay® Tone Rehab™ 2-in-1 Foundation to her beauty bag. It provides coverage to hide little lines and wrinkles, and a hydrating blast to keep skin feeling silky smooth all in one foundation—while making mom's morning routine just a bit easier.
  • We all know a clean home is a happy home, and it's usually one of mom's top priorities. So while mom is enjoying her “me time,” get busy cleaning the house for her! Luckily, there's the Swiffer® WetJet® Extra Power Pad with the scrubbing power of Mr. Clean® Magic Eraser. It powers through up to two times more dried–on dirt and grime with less effort vs. a mop and bucket. It will give the home a clean that mom and abuelita would approve of.
  • As a fashion stylist, I'm constantly surrounded by clothes, but as a mom, I know laundry can be daunting! Go that extra mile for mom and round up all the dirty clothes for a good wash. Don't worry about sorting colors from whites as Tide Vivid White + Bright™ detergent and Boost™ makes laundry easy! These high-performing products get the job done right the first time, while whitening your whites and brightening your brights!
  • With the chores completed and mom recharged, get together and remind her that although May 12 is officially Mother's Day, her day is every day!

For more advice from Irma, be sure to check out the Have You Tried This Yet? website ( Here, consumers can get inspired to try and learn about high-performing products for your self, family and home from brands like COVERGIRL®, Olay®, Crest®, Swiffer® and Downy®. They can also take advantage of product ratings and reviews, receive great savings including coupons and samples, score expert advice from our Trend Trio and watch product demonstration videos with Vanessa Lachey and Irma Martinez.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

DeVries Global
Lissette M. Rodriguez, 212-891-0461

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