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Press release from Business Wire

PetSmart and Bret Michaels Introduce Retro Neon-Themed Dog Toys & Apparel

Tuesday, May 07, 2013

PetSmart and Bret Michaels Introduce Retro Neon-Themed Dog Toys & Apparel

08:00 EDT Tuesday, May 07, 2013

PHOENIX (Business Wire) -- Now your dog can experience the 80s! Taking a cue from the early days of Bret Michaels' career, the Pets Rock collection at PetSmart® (NASDAQ: PETM) has expanded to a throwback, neon-inspired line of apparel, toys and accessories.

Bret Michaels with his German shepherds Diesel and Phoenix. (Photo: Business Wire)

Bret Michaels with his German shepherds Diesel and Phoenix. (Photo: Business Wire)

“I rocked the 80s so it's really fun to bring some retro-style to my pet line,” said Bret Michaels, who helped shape the decade's music and style and is a pet parent to German shepherds Diesel and Phoenix. “Music and pets are important parts of my life, and these neon-themed additions represent an era of self-expression and uniqueness that my fans and a generation of pet parents will identify with.”

The products are accented with bright neon pink, yellow, orange and green and are full of attitude. The clothing takes you back to when music was fun with quotes like “I Love the 80s” and “I'm With the Band.” The newest Pets Rock toys and ready-to-wear apparel include:

  • I Love the 80s Dress : Flashback to the 80s with this sassy dress which has a neon pink top with splashes of neon green, red and yellow stripes, and a double-tulle bottom with neon pink trim. Awesome!
  • Boombox Toy : It wouldn't be the 80s without a boombox. Your dog can howl along while playing (or tugging and chewing) this bright toy which has a faux volume control dial and skull decorations.
  • Guitar Bottle Cruncher Toy : Your dog can make some music by crunching along this guitar-shaped toy stuffed with an empty plastic water bottle.
  • Rainbow Hair Bows : Your pup will really stand out wearing the funky patterns and bright colors of these 80s-retro bows.

PetSmart and Bret Michaels introduced the Pets Rock collection last year to help pet parents find their pets' inner rock star. The products are available in PetSmart stores in the United States, Canada and Puerto Rico and online at www.PetSmart.com. For more information on the Bret Michaels Pets Rock collection, visit www.petsmart.com/bretmichaelsrocks and visit PetSmart on Facebook, Twitter or Instagram.

About PetSmart

PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 52,000 associates and operates more than 1,278 pet stores in the United States, Canada and Puerto Rico, over 196 in-store PetSmart® PetsHotel® dog and cat boarding facilities and is a leading online provider of pet supplies and pet care information (http://www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and pet products; and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp SM day care services and pet adoption services. Through its in-store pet adoption partnership with PetSmart Charities®, PetSmart has helped save the lives of more than 5 million pets since 1994. PetSmart Charities, Inc. and PetSmart Charities of Canada, Inc. (“PetSmart Charities”) are independent, nonprofit organizations that save the lives of homeless pets and reduce shelter intake through spay/neuter efforts. In 2012, nearly 450,000 dogs and cats found homes through the organization's adoption centers in all PetSmart stores and by sponsoring community adoption events. PetSmart Charities is the leader in granting money to help pets in need, with more than $28 million given in 2012 throughout North America.

About Bret Michaels

Bret Michaels is a muti-platinum selling rock musician, having sold over 30 million records worldwide and a reality TV superstar with some of the highest rated reality shows in history. A lifelong type 1 diabetic, Michaels, personally and through his Life Rocks Foundation, has helped raise millions of dollars for charity and makes donations to not only diabetes awareness and research but to such causes as childhood cancer, St. Jude Children's Research Hospital, PetSmart Charities and more. His talent, business acumen and natural candor have solidified him as "a cultural touchdown" in the words of Viacom CEO Judy McGrath and made him one of the most sought after performers, interviews and speakers across multiple platforms keeping him on the road for each of the last 7 years, for nearly 300 live performances, speaking engagements, charitable concerts and private engagements yearly. Bret's conglomerate 'Michaels Entertainment Group' oversees all of his endeavors and supplies his partners such as PetSmart, Good Chime, Ford & the Travel Channel with original music created by Michaels along with video, original art and logos for use in various projects as well as producing his many photo shoots. Retaining these services in house not only allows Michaels control of his brand but also continues to solidify him as a valuable and sought after brand partner. His new TV show "Rock My RV with Bret Michaels" premieres May 26 on the Travel Channel.

GolinHarris for PetSmart
Danielle Bickelmann, 972-341-2503
dbickelmann@GolinHarris.com
or
PetSmart Media Line
623-587-2177
pr@ssg.petsmart.com

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