Press release from Business Wire
Adobe Delivers “Sneak Peeks” of Ground-breaking Creative Innovation at MAX 2013
<p> <b>Top technology explorations spotlighted, including “Perspective Warp” in Photoshop and “Video Color Grading” in After Effects</b> </p>
Tuesday, May 07, 2013
Adobe Delivers “Sneak Peeks” of Ground-breaking Creative Innovation at MAX 201323:05 EDT Tuesday, May 07, 2013
SAN JOSE, Calif. (Business Wire) -- Adobe (Nasdaq:ADBE) today presented a behind-the-scenes look at cutting-edge design and interactive technologies at Adobe MAX, The Creativity Conference. Focused on creativity and expressiveness, MAX brings together over 5,000 creative industry leaders, visionaries and professionals to exchange ideas and inspiration and explore how creativity is changing the world.
MAX Sneak Peeks offer a unique opportunity to see inside Adobe's engineering labs and to preview breakthrough applications and features during their early stage of development. For example, the new Camera Shake Reduction tool, that analyzes and corrects blur from camera movement, which was unveiled as part of Adobe® Photoshop® CC yesterday, was actually first shown publicly at MAX Sneak Peeks in October 2011.
Videos of the technology explorations spotlighted during the MAX Sneak Peeks, hosted by Rainn Wilson and special guest Mary Lynn Rajskub, with Ben Forta, director of Evangelism, Adobe, will soon be available on YouTube. Photos will be posted in the Adobe MAX online press room. Projects shown may, or may not, make it into future versions of Adobe products and services.
“The Sneaks embody the spirit and passion for technology innovation that thrives at Adobe,” said David Wadhwani, senior vice president and general manager, Digital Media Business, Adobe. “The presentations are always a sensation at Adobe MAX; the energy and enthusiasm from the audience is electric and demonstrate that our creative customers are always ready to embrace the new.”
Adobe MAX Sneak Peeks
- Drawing Tools Revisited: The opening keynote introduced a hardware project named “Mighty” (and a related short ruler project named “Napoleon”) which aims to marry traditional drawing tools with the mobility and flexibility of tablet devices. Innovative next generation hardware like these need new yet familiar software.
- Responsive Design with Edge Code (Edge Code): Edge Reflow is the perfect tool for creatives who want to build modern, responsive websites. But what about developers whose workflow is highly code based? Here's an Edge Reflow-inspired experience available right inside of Edge Code.
- Creative Cloud™ as a Service (Photoshop): As mentioned in the opening keynote, Creative Cloud makes it possible to host that “Adobe magic” as a service to power all sorts of apps and more. This sneak is an example of just that, a Photoshop feature running in the crowd, and made better over time thanks to crowdsourcing.
- Playing with Lighting (After Effects® & Photoshop): Photographers will often tell you that “It's all about the lighting.” This sneak lets you experiment and play with lightning after the fact. Tweak image lighting based on a selected sample and turn your home movies into blockbuster hits (or at least make them look the part) by adjusting lighting modeled on any movie you choose.
- Code Free Website Special Effects (Muse™): Muse is a proven platform for building powerful and great looking websites without having to write any code, and we're just getting started. Next up, code-free color transformations, 3D motion, and more!
- “Painting with Bob”: Create a masterpiece painting without, well, painting! These special brushes allow you to paint by copying a picture using a variety of special strokes and textures.
- Digital Publication Special Effects (DPS): Digital publications shouldn't merely be copies of their print counterparts. After all, tablets and devices can do so much more. This sneak will wow you with just how easy it can be to add animation, special effects and even accelerometer-based movement to your digital publications.
- Liquid Search: Stop searching using words to describe what you want. Instead, use a silhouette, then draw it, resize it, drag it, reshape it … and Liquid Search will do the rest.
- PSD Lens (Edge Code): Most websites start off as Photoshop comps which designers then turn into Web pages (which is why Photoshop includes features that assist creative professionals in quickly and easily converting their creations for Web use). But what about developers who are more comfortable in code and use a very different workflow? This sneak allows Edge Code users to open PSD files right inside their editor, exposing all that Photoshop goodness in real-time as they type.
- Audio Layers: Separating desired audio from background noise is a painful process. Or rather, it was. Use a visual editor to paint the sounds you want while identifying those you don't, and this tool will do the rest.
- Perspective Warp (Photoshop): Ever wished you had gotten closer to take a picture? Perhaps you were not right in front of your subject or took the picture from too high or low? This Photoshop sneak lets you adjust the perspective for parts of your shot while still keeping the rest of the image intact.
Adobe MAX, The Creativity Conference
Adobe MAX is a four-day event that includes a variety of keynotes, luminary sessions and training workshops taught by the best in the industry including legendary designer Jessica Walsh, master photographer Greg Gorman and Vasava (international design studio focused on creative experimentation and risk-taking). More than 300 breakout training sessions and labs expose attendees to new ways of thinking about creative projects and some of the coolest, boundary-pushing, experimental work out there, and provide attendees with the opportunity to gain the knowledge needed to stay competitive and the inspiration to create their best work.
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