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Press release from Business Wire

Disney Interactive Launches Personal Storytelling App for iPhone & iPod touch

<p class='bwalignc'> <i>Story App Instantly Unlocks and Organizes Memories Included in Your Photo Library</i> </p>

Wednesday, May 08, 2013

Disney Interactive Launches Personal Storytelling App for iPhone & iPod touch

14:57 EDT Wednesday, May 08, 2013

GLENDALE, Calif. (Business Wire) -- Disney Interactive today announced that Story, a digital storytelling app for iPhone and iPod touch that turns photography and video into compelling personal narratives, is now available on the App Store. A revolutionary story creation and storytelling app, Story uses intuitive technology to access the photo and video library on your iPhone or iPod touch and automatically organizes them into rich digital experiences which can be personalized, saved and shared.

“When we become moms, our iPhone instantly becomes the go-to device to capture the spontaneous moments of family life. Before we know it, we have thousands of photos and videos on it," said Brooke Chaffin, senior vice president, Disney Interactive Family. “With Story, we've created a easy-to-use app that takes this content and creates meaningful narratives and stories that can be shared with friends and family with just a few taps."

Story makes creating and sharing rich media narratives as easy as sharing a single photo. The app provides an easy-to-use and artful experience that automatically assembles photos and videos into shareable narratives based on time and location. Story offers creative freedom by allowing users to build stories from scratch, then edit and personalize stories in countless ways. For those looking for a quicker solution, Story does the heavy lifting, offering effortless assembly and sharing, empowering users to quickly and easily tell the stories already captured on their phones.

Story features:

  • Effortless Storytelling: The Story App automatically finds the moments in the Photo Library on your iPhone or iPod touch, based on when and where your photos and videos were captured.
  • Creative Freedom: Users can simply select a moment to share immediately, or personalize it with their own captions, pages of text, themes and layouts.
  • Quick, Selective Sharing: With just a couple of taps, stories can be shared via e-mail or Facebook. They are visible in any browser to invited friends and family on Story.us. Stories can also be embedded on your website or blog.
  • Preservation: All stories created are saved in the app and backed up by iCloud for future viewing and editing.

The Story App is available for free from the App Store on iPhone and iPod touch or at http://bit.ly/12eq7UD

Assets:

Videos: Sizzle Reel and TV Spot

Images: http://smu.gs/16tYNpt

Disney Interactive
Mariam Sughayer, 917-771-6571
Mariam.sughayer@disney.com

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