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Press release from Business Wire

Prudential Set to Announce Results of 2013 African American Financial Experience Survey

Friday, May 10, 2013

Prudential Set to Announce Results of 2013 African American Financial Experience Survey

10:00 EDT Friday, May 10, 2013

(Business Wire) -- Prudential (NYSE: PRU):




Prudential will reveal the findings of its 2013 research study “The African American Financial Experience.” Journalists will have the opportunity to hear leading personal finance and multicultural experts discuss the financial concerns, information preferences, goals and aspirations of the African American population in the U.S. and the critical role America's financial industry must play to help the community build assets to achieve financial and retirement security.



Alicia Rodgers Alston, director, Global Communications will outline the findings of the study and facilitate a panel discussion among:

Michael Davis, senior vice president of Stable Value, Prudential Retirement;

Valerie Coleman Morris, author, and personal finance expert; and

Marc Morial, president, National Urban League



11 a.m., Wednesday, May 21, 2013
RSVP to Maria Bonilla, Prudential Global Communications at

973.802.2958 or by email at



Scholastic, Inc. World Headquarters

Lower Level Auditorium
557 Broadway (between Prince and Spring Streets)
New York, NY 10012

On Twitter: Follow #PruAAFE to participate in the discussion


BACKGROUND: Prudential's latest study, African American Financial Experience, is part of a series of signature research focused on learning more about the financial practices and literacy of multicultural markets. Prudential partnered with GfK Public Affairs & Corporate Communications to conduct the survey from March 7th to 19th, 2013. The study was conducted among 1,153 African-American respondents between the ages of 25-70 with household incomes of $25,000 or more and who have primary or some level of shared responsibility for household financial decisions. An oversample of 471 U.S. adults was also obtained as a reference point. The General Population sample met the same screening criteria as the African-American sample. A quota was applied in order to obtain at least 300 African-Americans and 100 of the General Population with a household income of $75,000 or more. Results were then weighted according to the U.S. Census to reflect the proper proportions of African Americans and the general population within each of these income groups. The first African American Financial Experience survey was conducted in 2011. Other research in the series includes focuses on women and the LGBT community.

Dawn Kelly, 973-802-7134

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