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Press release from Business Wire

Prego® Expands Italian Sauce Offerings with Great Tasting New Alfredo Varieties Created to Make the Whole Family Happy

<p class='bwalignc'> <b>Three Delicious Flavors Help Home Cooks Reimagine Pasta Night</b> </p>

Tuesday, May 14, 2013

Prego® Expands Italian Sauce Offerings with Great Tasting New Alfredo Varieties Created to Make the Whole Family Happy

08:00 EDT Tuesday, May 14, 2013

CAMDEN, N.J. (Business Wire) -- Pasta night is a family dinner tradition, but many home cooks tend to stick to a regular routine when it comes to noodle and sauce combinations. Today, Campbell Soup Company (NYSE: CPB) announced that Prego® is here to help reimagine pasta night with a new line of creamy and delicious Alfredo sauces debuting this month.

“Our Alfredo sauces are a natural next step for a brand that has been providing Americans with delicious Italian sauces for more than 30 years,” said Dale Clemiss, Vice President of Simple Meals at Campbell Soup Company, manufacturer of Prego®. “We know shoppers have a choice in the pasta sauce aisle, and we're confident that our Alfredo sauces will inspire them to discover something new with the promise of great taste, rich flavors and distinctive ingredients."

The three new Alfredo sauces complement the already popular line of Prego® Italian sauces, offering a flavor combination for everyone. The new varieties include:

  • Prego® Homestyle Alfredo is smooth and creamy, with the perfect balance of garlic, cream and parmesan sauce.
  • Prego® Flavored With Savory Bacon is an indulgent sauce featuring the bold flavors of real bacon combined with hints of cracked black pepper.
  • Prego® Artisan Three Cheese is a bold blend of white cheddar, parmesan and romano cheeses sure to please any cheese lover.

“There are so many ways to enjoy Prego® Alfredo sauces -- pair any of the delicious varieties with your favorite pasta for a quick and satisfying meal for your family,” said Sheila Miller, a project manager in Campbell's Consumer Test Kitchen. “Or, for a new twist on classic favorites, try using the sauces as an ingredient in your favorite lasagna, casserole or baked chicken recipe.”

There are a variety of delicious recipes available on www.campbellskitchen.com, including:

  • Simple Chicken Florentine Alfredo with Fettuccine
  • Creamy Chicken Piccata
  • Creamy Burger Bake
  • Farfalle and Tuna Casserole

Prego® Alfredo sauces are available at Wal-Mart and Target stores nationwide for a suggested retail price of $2.59. National distribution is expected by October 2013. For more information, visit www.prego.com or www.Facebook.com/Prego.

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell's,” “Pepperidge Farm,” “Arnott's,” “V8” and “Bolthouse Farms.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.

Campbell Soup Company
Megan Haney, 856-342-4978
megan_haney@campbellsoup.com
or
Current
Kate Knox, 312-929-0506
kknox@talktocurrent.com

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