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Press release from Business Wire

Golden Nugget Atlantic City to Utilize iVIEW™ and Elite Bonusing Suite™ (EBS) to Drive Floor-Wide Excitement

<p class='bwalignc'> <i>Casino is the first in New Jersey to use EBS tools including Virtual Racing™, DM Tournaments™, and Virtual Racing NASCAR®</i> </p> <p> </p>

Wednesday, May 15, 2013

Golden Nugget Atlantic City to Utilize iVIEW™ and Elite Bonusing Suite™ (EBS) to Drive Floor-Wide Excitement

16:02 EDT Wednesday, May 15, 2013

LAS VEGAS (Business Wire) -- Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced Golden Nugget Atlantic City will begin utilizing Bally's award-winning iVIEW™ and Elite Bonusing Suite™ (EBS) on gaming machines across its New Jersey casino floor.

Bally's trailblazing iVIEW™ and Elite Bonusing Suite™ (EBS) has been deployed on gaming machines across the casino, enabling interactive, floor-wide player-bonusing events. The iVIEW Display Manager (DM)™ picture-in-picture-style player-user interface will also be featured on the casino floor.

Golden Nugget Atlantic City will use EBS to add excitement across its iVIEW network using player-centric, real-time interactive promotions such as Virtual Racing™, U-Spin Bonusing™, DM Tournaments™, Virtual Racing NASCAR, and Flex Rewards™.

EBS, when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards, all without interrupting play on the base game.

These powerful solutions enable players to spin wheels, select and root for their favorite contest-driven car or horse, and participate in instant floor-wide slot tournaments. EBS applications have been proven to increase coin-in, carded play, new card signups, and time on device at casinos across the U.S.

“We are excited to be working with Bally to provide our loyal players with a tremendous gaming entertainment experience and even more ways to win,” said Golden Nugget Atlantic City Executive Vice President and General Manager Tom Pohlman. “EBS applications like Virtual Racing NASCAR will bring a new kind of excitement to our property and to Atlantic City. It's going to be something that differentiates us from the competition and rewards our players.”

Bally's EBS applications have already been successful at several casinos across the country. Operators have been thrilled with their ability to generate on-floor excitement, while increasing play, adding entertainment value, and providing casino guests more ways to win.

“We are honored that iVIEW DM and EBS will make its New Jersey debut at the Golden Nugget Atlantic City,” said Sridhar Laveti, Bally Technologies' Vice President of Client Services and Support. “The casino operator has been a great partner. Now we aim to help them gain significant competitive advantages with the use of iVIEW DM and the various EBS applications. These systems solutions create floor-wide excitement for patrons, and measurable ROI and increased profitability for casinos.”

About Golden Nugget Atlantic City

The Golden Nugget Atlantic City, winner of the AAA Four Diamond award, is a premier resort destination located on the Frank S. Farley Marina and offers guests 727 beautifully remodeled rooms and suites. The entire property completed a $150 million renovation, taking on a fresh, modern look to include a high-energy casino featuring the most popular slot and video poker machines, table games, and poker room; nightly entertainment, new bars and lounges, stylish retail offerings, as well as Landry's signature world-class restaurants such as Chart House and Vic & Anthony's Steakhouse; a luxury spa and salon; and H20 poolside lounge. New owners, Landry's, Inc, have introduced first-class accommodations, exquisite dining options and fun-filled entertainment venues unlike anything else available in Atlantic City. The Golden Nugget has already established strong brand recognition worldwide with locations in both Las Vegas and Laughlin, NV. Hotel reservations and additional information are available by calling 800-777-8477 or by visiting www.goldennugget.com.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

– BALLY TECHNOLOGIES, INC. –

NASCAR − NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. NASCAR® is a registered trademark of NASCAR, Inc.

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com

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