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Press release from Business Wire

Snapple and Keurig Quench America's Thirst with Nationwide Launch of Snapple K-Cup packs for Keurig Brewers

Wednesday, May 15, 2013

Snapple and Keurig Quench America's Thirst with Nationwide Launch of Snapple K-Cup packs for Keurig Brewers

15:44 EDT Wednesday, May 15, 2013

WATERBURY, Vt. & PLANO, Texas (Business Wire) -- Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, and Snapple today announced the launch of three delicious varieties of Snapple® K-Cup® packs for Keurig® single cup brewers. The much anticipated arrival of the new Snapple® K-Cup® packs includes the release of Peach Iced Tea, Lemon Iced Tea, and Raspberry Iced Tea.

Made with the Best Stuff - green and black tea leaves - you can now enjoy the great taste of Snapple ...

Made with the Best Stuff - green and black tea leaves - you can now enjoy the great taste of Snapple(R) Lemon Iced Tea home-brewed any time. You can thank us later. (Photo: Business Wire)

Snapple® K-Cup® packs are filled with the finest ingredients and offer a great-tasting iced tea experience with the ease and convenience of a Keurig® brewer. The new varieties join the current Brew Over Ice collection, an innovative line of beverages that are specifically crafted to brew directly over ice with any Keurig® brewing system, and deliver a full-strength, great tasting beverage every time.

“We're extremely excited about the addition of Snapple to our Brew Over Ice beverage line-up,” said Michelle Stacy, President, U.S. Commercial, GMCR. “Offering that great, delicious Snapple taste at the touch of a button from a Keurig brewer underscores our belief that there is a beverage for every taste, and an easy way to brew what you love at home simply.”

“We worked closely with GMCR to take the Best Stuff on Earth and cram it into a K-Cup pack,” said Dave Fleming, director of marketing for Snapple. “The result is a great-tasting product that extends the Snapple brand to the kitchen counter, puts us in front of new consumers and gives our fans a convenient new way to enjoy Snapple teas, day or night.”

GMCR's Keurig® single cup brewers for in home and office utilize patented, innovative brewing and single-cup technology to deliver a fresh-brewed, perfect cup of coffee, tea, cocoa, or fruit brew every time at just the touch of a button. According to the NPD Group, Keurig® single cup brewers were the top four bestselling coffee makers during GMCR's fiscal second quarter 2013 by dollar sales.

To brew over ice with a Keurig® brewer, follow these three easy steps:

1. Fill a 16-oz. cup (do not use glass) to the top with ice and place a Brew Over Ice K-Cup® pack in your brewer.

2. Press the 6-oz. or 8-oz. brew button for optimal flavor.

3. Stir and enjoy!

Snapple® K-Cup® packs are available in 12- and 16-count K-Cup® boxes at grocery and retail stores nationwide, and in 22-count boxes online at www.GreenMountainCoffee.com and www.Keurig.com, for MSRP $9.79, $11.99, and $17.49, respectively. To learn more about Snapple® K-Cup® packs and Brew Over Ice, visit www.BrewOverIce.com.

About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® single cup brewing technology, and socially responsible business practices.

GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its profits to social and environmental projects. GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

About Snapple
Snapple, a brand of Dr Pepper Snapple Group (NYSE: DPS), is a leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York and is now available throughout the United States. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% juices and water. DPS is a leading producer of flavored beverages, marketing Snapple and 50-plus other brands across North America and the Caribbean. For more information, visit www.Snapple.com or www.DrPepperSnapple.com. For the brand's latest news and updates, follow Snapple at Facebook.com/Snapple or Twitter.com/Snapple.

Forward-Looking Statements
Certain information contained in this release, including statements concerning expected performance such as those relating to net sales, earnings, cost savings, acquisitions and brand marketing support, are "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934. Generally, these statements may be identified by the use of words such as "may," "will," "would," "expect," "should," "anticipate," "estimate," "believe," "forecast," "intend," "plan" and similar expressions intended to identify forward-looking statements. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the ability to maximize or successfully assert our intellectual property rights, the success of introducing and producing new product offerings, ability to attract and retain senior management, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, and the impact of the inquiry initiated by the SEC and any related litigation or additional governmental inquiry or enforcement proceedings.

These and other forward-looking statements are based on management's current views and assumptions and involve risks and uncertainties that could significantly affect expected results. Results may be materially affected by external factors such as damage to our reputation or brand name, business interruptions due to natural disasters or similar unexpected events, actions of competitors, customer relationships and financial condition, the ability to achieve expected cost savings and margin improvements, the successful acquisition and integration of new businesses, fluctuations in the cost and availability of raw and packaging materials, changes in regulatory requirements, and global economic conditions generally which would include the availability of financing, interest, inflation rates and investment return on retirement plan assets, as well as foreign currency fluctuations, risks associated with our information technology systems, the threat of data breaches or cyber-attacks, and other risks described in the Company's filings with the Securities and Exchange Commission.

Actual results could differ materially from those projected in the forward-looking statements. The Company undertakes no obligation to update or revise publicly, any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.

GMCR-S

For Green Mountain Coffee Roasters, Inc.
Lindsay Wester, 781-279-3250
LWester@gearcommunications.com
or
Elizabeth Hagwood, 802-882-2972
Elizabeth.Hagwood@gmcr.com

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