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Press release from Business Wire

Plants vs. Zombies Adventures Launches Worldwide on Facebook

<p class='bwalignc'> <i>Take a Zombie ‘Road Trip' in First Social Adaptation of Famed PopCap Franchise; Highlights Include Brand New Plants, Zombies, and All-New Locales</i> </p>

Monday, May 20, 2013

Plants vs. Zombies Adventures Launches Worldwide on Facebook

09:00 EDT Monday, May 20, 2013

SEATTLE (Business Wire) -- PopCap Games, a worldwide leader in mobile and social games and a division of Electronic Arts Inc. (NASDAQ: EA), today announced the global launch of Plants vs. Zombies™ Adventures on Facebook®. The first social adaptation of PopCap's famed fun-dead franchise, the game offers an ever-expanding world of new plants and zombies and takes players on a series of zombie-infested road trips with their friends.

During its closed beta period of the past two months, Plants vs. Zombies Adventures has been available to only a small number of consumers in select test markets around the world. Beginning today, all Facebook users can join the fun and experience this exciting new social twist on one of the most successful game franchises in history.

“We're thrilled to bring new ‘Adventures' to Plants vs. Zombies fans around the world, challenging them to use new strategies to defeat zombies as they come from all directions in a range of cool new settings,” said Curt Bererton, Executive Producer at PopCap. “We know gamers have been clamoring for new ways to play and compare their PvZ prowess with friends — and now they can do that for the first time!"

Plants vs. Zombies Adventures is a unique installment in the game franchise, not to be confused with Plants vs. Zombies 2, the official sequel to the original Plants vs. Zombies, coming this summer.

Unique Features of Plants vs. Zombies Adventures :

New Combat Mechanics path-based ‘flower' defense action:

  • The zombies are coming… from all directions
  • Multiple ways to battle in town and on the road
  • Boost your plants and freeze zombies
  • New power-ups: Zombie Zapper, Gardening Glove and Mega-Perk, Dynamite

New Content — plus ongoing updates in a constantly expanding world:

  • Unearth 10 new zombies, 11 new plants and new human characters as you expand your town and explore 12 road trip maps
  • More features, plants, zombies and levels every month

Socially Oriented Design — fun social features with more interaction to come:

  • Send hordes of invasive zombies to your friends
  • Climb the leaderboard and see how your pile of zombies stacks up against your friends'

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 400 people in Seattle, San Francisco, and Shanghai.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 285 million registered players and operates in 75 countries.

In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at www.ea.com/news.

PopCap, Plants vs. Zombies, The Sims, Need for Speed, Mass Effect and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission. Facebook is a registered trademark of Facebook, Inc.

Radiate PR for PopCap Games
Laurie Thornton, 650-743-6487
laurie@radiatepr.com

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