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Press release from Business Wire

Order up: It's All Chills This Summer with New Donut House Collection Sweet & Creamy Regular Iced Coffee

<p class='bwalignc'> <i>New authentically Keurig Brewed K-Cup packs, specially formulated to be brewed over ice, are now available in grocery</i> </p>

Thursday, May 23, 2013

Order up: It's All Chills This Summer with New Donut House Collection Sweet & Creamy Regular Iced Coffee

07:00 EDT Thursday, May 23, 2013

WATERBURY, Vt. (Business Wire) -- Keurig® brewer owners rejoice: you can now get a classic, cool, delicious treat in your very own kitchen with the arrival of Sweet & Creamy Regular Iced Coffee K-Cup® packs from Donut House Collection®. Available in grocery stores nationwide, these new iced coffee K-Cup® packs from Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) are ready to go when you are; no need to add milk or sugar. Each Sweet & Creamy K-Cup® pack is specially formulated to provide a perfectly balanced and creamy iced coffee every time, at the touch of a button.

Each Sweet & Creamy K-Cup(R) pack is specially formulated to provide a perfectly balanced and creamy ...

Each Sweet & Creamy K-Cup(R) pack is specially formulated to provide a perfectly balanced and creamy iced coffee every time, at the touch of a button.

“This summer, Donut House Collection® is giving Keurig® brewer owners a new, refreshing way to enjoy their classic ‘sinkers and suds,' – that's coffee and donuts in diner lingo,” says Michelle Stacy, President, U.S. Commercial, GMCR. “This sweetened, creamy iced coffee delivers a delightful pick-me-up, especially on hot days.”

Donut House Collection® is inspired by the spirit of the small town, all-American diner, where the answer to “Are you having coffee?” is “Yes, and keep it coming!” These coffees celebrate the idea that good value and good quality should go hand in hand. With the addition of Sweet & Creamy to the line-up, a dependable sweet and creamy treat is now available any time of day, no lines or waitresses required. It takes just three easy steps:

1. Fill a 16-oz. cup (do not use glass) to the top with ice and place a Donut House Collection® Sweet & Creamy Regular K-Cup® pack in your Keurig® brewer.

2. Press the 6-oz. or 8-oz. brew button for optimal flavor.

3. Stir and enjoy!

Donut House Collection® Sweet & Creamy Regular K-Cup® packs are available exclusively in grocery stores for a suggested retail price of $9.79/12-ct box. Find other classic Donut House Collection® varieties like Donut House® Coffee, Donut House® Decaf, Chocolate Glazed Donut and Cinnamon Roll at www.DonutHouseCoffee.com, www.GreenMountainCoffee.com, and www.Keurig.com. Donut House Collection® is part of Green Mountain Coffee Family of Brands.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives. For more information, please visit www.GMCR.com, www.greenmountaincoffee.com, or www.keurig.com.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

Forward-Looking Statements

Certain information contained in this filing, including statements concerning expected performance such as those relating to net sales, earnings, cost savings, acquisitions and brand marketing support, are “forward-looking statements”. Generally, these statements may be identified by the use of words such as “may,” “will,” “would,” “expect,” “should,” “anticipate,” “estimate,” “believe,” “forecast,” “intend,” “plan” and similar expressions intended to identify forward-looking statements. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the ability to maximize or successfully assert our intellectual property rights, the success of introducing and producing new product offerings, ability to attract and retain senior management, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, organizational efficiencies, and the impact of the inquiry initiated by the SEC and any related litigation or additional governmental inquiry or enforcement proceedings.

These and other forward-looking statements are based on management's current views and assumptions and involve risks and uncertainties that could significantly affect expected results. Results may be materially affected by external factors such as damage to our reputation or brand name, business interruptions due to natural disasters or similar unexpected events, actions of competitors, customer relationships and financial condition, the ability to achieve expected cost savings and margin improvements, the acquisition and integration of new businesses, fluctuations in the cost and availability of raw and packaging materials, successful execution of internal changes to the organizational and leadership structures, changes in regulatory requirements, and global economic conditions generally which would include the availability of financing, interest, inflation rates and investment return on retirement plan assets, as well as foreign currency fluctuations, risks associated with our information technology systems, the threat of data breaches or cyber-attacks, and other risks described in our filings with the SEC.

Actual results could differ materially from those projected in the forward-looking statements. We undertake no obligation to update or revise publicly, any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.

GMCR-C

Green Mountain Coffee Roasters, Inc.
Kristen Mercure, 802-882-2270
Kristen.Mercure@gmcr.com

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