Press release from Business Wire
Special One-Day Macy's Event Raises Additional Funds for America's Veterans on ‘Got Your 6 Saturday'
<p class='bwalignc'> <i>On Saturday, June 1, Macy's will host a special one-day event to raise additional dollars for Got Your 6, above and beyond the $3 million goal set as part of its “American Icons” campaign</i> </p> <p class='bwalignc'> <i>Customers will receive 25% off for their donation on this day</i> </p>
Tuesday, May 28, 2013
Special One-Day Macy's Event Raises Additional Funds for America's Veterans on ‘Got Your 6 Saturday'16:40 EDT Tuesday, May 28, 2013
NEW YORK (Business Wire) -- On Saturday, June 1, Macy's is paying special tribute to the men and women who serve our country by hosting “Got Your 6 Saturday” in support of Got Your 6, an awareness initiative working to change the conversation around America's millions of military veterans. As part of Macy's “American Icons” campaign launched mid-May, Macy's goal has been to raise $3 million to benefit Got Your 6 between May 12 and June 9. The aim of this special, one-day event is to raise funds, as well as awareness, for Got Your 6, above and beyond the original goal. Macy's “American Icons” campaign is an early summer celebration of the people, places and things we love most about America.
Got Your 6, one of our nation's newest veteran and military family campaigns is uniting the resources of the entertainment industry with a coalition of more than two dozen veteran-focused, nonprofit partners, dedicated to improving veteran reintegration, celebrating veterans as leaders and civic assets, and putting their skills to work at home. Got Your 6, which in the military means “I've got your back,” focuses on six pillars of reintegration -- Jobs, Education, Health, Housing, Family and Leadership, and is aiming to exceed individual goals for each pillar by 2014.
"Got Your 6 and our partners are incredibly grateful to Macy's for their unwavering commitment to returning veterans," said Chris Marvin, Managing Director of Got Your 6. “As a result of Macy's ‘American Icons' campaign, millions of Americans will share this simple idea that veterans are leaders and assets who will help to reinvigorate our communities.”
During ‘Got Your 6 Saturday,' Macy's is offering special, one-day savings to customers. On June 1, shoppers can give $3 at any register and get 25 percent off all day. Note that some exclusions and restrictions apply. One hundred percent of the $3 donation, above and beyond the $3 million goal, will be donated to Got Your 6 and its nonprofit partners to empower returning veterans and military families. Visit macys.com/gotyour6 for more information.
Macy's “American Icons” campaign is running now through July 4. For “American Icons” media materials, please visit macys.com/pressroom. Visit macys.com/icons for more about the campaign, including product information and event calendars.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
About Got Your 6
Got Your 6 is a campaign designed to change the conversation in America such that veterans and military families are seen as civic assets and leaders who will reinvigorate our community. The campaign combines the reach and resources of the top American entertainment studios, networks, guilds and agencies with the expertise and commitment of more than two dozen non-profit organizations. Through an extensive media footprint and a set of substantial service commitments, Got Your 6 will ensure successful reintegration of veterans into civilian life. For more information, visit www.gotyour6.org. Be the Change, Inc., an independent 501(c)(3) not-for-profit organization, is the organizing body and fiscal sponsor of Got Your 6.
Holly Thomas, 646-429-5250
Julie Strider, 646-429-5213