Press release from Business Wire
Oral-B® Unveils Special Initiatives to Keep Dads Smiling This Father's Day
<p class='bwalignc'> <i>Every step of the way, dads have a smile for their children – </i><br/><i>Oral-B Power wants to help them keep it that way</i> </p>
Monday, June 03, 2013
Oral-B® Unveils Special Initiatives to Keep Dads Smiling This Father's Day11:03 EDT Monday, June 03, 2013
CINCINNATI (Business Wire) -- Oral-B is honoring dads everywhere this Father's Day. From teaching their children to ride a bike, to applauding them on graduation day, to walking them down the aisle, dads have been there – with smiles that symbolize love, encouragement, strength, and pure joy. This year, Oral-B is making sure all dads feel celebrated with a special salute at PowerofDad.com; important partnerships with March of Dimes and celebrity dad Nick Cannon; and a discount offer for an Oral-B Power Brush to keep dads' smiles bright.
Sharing Dads' Smiles at PowerofDad.com
To ensure this Father's Day is one to remember, Oral-B is moving dads out from behind the scenes, and showcasing their smiles in front of the camera. Watch a touching tribute video at PowerofDad.com, created by Oral-B, that draws from powerful, real-life footage. At the end of the video, get a $7 coupon for any Oral-B electric toothbrush purchase, and join the conversation on Twitter using #powerofdad.
“This year, it is dad's turn in the spotlight, and while he's there, we want to help give him a great smile – one that reflects the love that shines bright for his family,” said Rishi Dhingra, Marketing Director, Procter and Gamble. “For the tribute video, we combed through thousands of YouTube clips that captured the pure and authentic moments spontaneously captured by father and child. It didn't need a script, it didn't need a director; and it's turned out to be an amazing testament to the power of dad's smile.”
Oral-B Joins Forces with March of Dimes, the official sponsor of Father's Day, and Celebrity Dad Nick Cannon
In honor of Father's Day, Oral-B is making a $25,000 donation to March of Dimes, the leading nonprofit organization for pregnancy and baby health, dedicated to helping babies get a healthy start in life.
“When it comes to healthy and happy babies, dads play an important, unique role in their lives – at birth and beyond,” said Candace Woods, Director of National Strategic Alliances and Cause Marketing for March of Dimes. “We're excited to partner with Oral-B this Father's Day to celebrate father figures everywhere.”
Celebrity dad Nick Cannon is also lending a familiar face to the partnership, speaking with new dads at an upcoming event in Los Angeles. “I am so thrilled to be partnering with Oral-B and March of Dimes,” said Cannon. “Becoming a dad has been my greatest achievement in life. I would like to thank the March of Dimes for being there for families when they have needed it most.”
Give Dad the Gift of Oral-B Power
This Father's Day, help support Oral-B's mission by giving dad the gift of power to preserve his smile – with the new Oral-B Deep Sweep TRIACTION toothbrush. A breakthrough in brushing, it combines the familiar brushing motion of a manual brush with the comprehensive power of advanced triple zone cleaning action, to cover more surface area and remove up to 100 percent more plaque versus a regular manual toothbrush.
The Deep Sweep TRIACTION power toothbrush is available in multiple models including the Professional Series Deep Sweep TRIACTION 1000 and Professional Series Deep Sweep + Smart Guide™ TRIACTION 5000, offering consumers a choice of price points and features that best suit their needs. Oral-B Professional Series Deep Sweep TRIACTION is available at department, retail and specialty stores nationwide at suggested retail prices ranging from $64.99 to $159.99. Deep Sweep™ brush head refills will also be available for purchase and are compatible with all Professional Series brush handles.
Happy Father's Day from Oral-B!
For more information, visit PowerofDad.com, OralB.com and facebook.com/OralB, and join the conversation with #powerofdad.
Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About March of Dimes
In 2013, the March of Dimes celebrates its 75th anniversary and its ongoing work to help babies get a healthy start in life. About 4 million babies are born each year in the U.S., and the March of Dimes helps each one through research, education, vaccines, and breakthroughs. The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org. Find us on Facebook and follow us on Twitter.
MSL New York
Meg Martin, 646-500-7940
March of Dimes
Michele Kling, 914-997-4613